{"id":1264,"date":"2026-04-08T11:06:22","date_gmt":"2026-04-08T11:06:22","guid":{"rendered":"https:\/\/buylink.pro\/blog\/?p=1264"},"modified":"2026-04-08T11:07:43","modified_gmt":"2026-04-08T11:07:43","slug":"crypto-casino-case-how-serm-promotion-of-trustpilot-brought-the-brand-to-the-top","status":"publish","type":"post","link":"https:\/\/buylink.pro\/blog\/en\/crypto-casino-case-how-serm-promotion-of-trustpilot-brought-the-brand-to-the-top\/","title":{"rendered":"Crypto-Casino Case: How SERM-promotion of Trustpilot brought the brand to the TOP and increased traffic by 3 times in 8 months"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/1-1-1024x428.png\" alt=\"\" class=\"wp-image-1251\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/1-1-1024x428.png 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/1-1-300x125.png 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/1-1-768x321.png 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/1-1.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Input data <\/h2>\n\n\n\n<p><strong>Client:<\/strong> A large cryptocurrency casino (the world&#8217;s first project on the decentralized EOS protocol). <br><strong>Task:<\/strong> August 2025. With a current traffic of <strong>16800<\/strong> hosts, the project hit the &#8220;barrier of the first deposit&#8221;. Users actively searched for reviews, but the absence of a managed positive profile in the TOP-10 cut the conversion. <br><strong>Result:<\/strong> A surge to <strong>45000<\/strong> &#8211; <strong>50000<\/strong> unique visits per day by April 2026. Conversion to registration grew by <strong>27%<\/strong>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Description of the problem <\/h2>\n\n\n\n<p>The crypto-gambling niche is a territory of ultra-high distrust. Users are searching not only for &#8220;where to play&#8221;, but also &#8220;whether they will pay out my winnings&#8221;. <\/p>\n\n\n\n<p><strong>Situation BEFORE:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>&#8220;Grey zone&#8221; in the search results:<\/strong> For the queries &#8220;[Brand Name] reviews&#8221; or &#8220;[Brand Name] legit&#8221;, Google produced random forums and old reviews. This created an effect of uncertainty. <\/li>\n\n\n\n<li><strong>Loss of leads at the finish:<\/strong> Marketing brought the user to the site, but he left to &#8220;google reviews&#8221; and did not return. <\/li>\n\n\n\n<li><strong>Reputational ceiling:<\/strong> Without &#8220;social proof&#8221; (Social Proof), the growth of brand traffic stopped at the mark of 16k. <\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<p><strong>Set tasks<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Capture of the TOP-10 for reputational intents:<\/strong> Make the Trustpilot page the main &#8220;face&#8221; of the brand in the search. <\/li>\n\n\n\n<li><strong>Increase in conversion (CR): <\/strong>Use the Trustpilot rating as a persuader-layer in the sales funnel. <\/li>\n\n\n\n<li><strong>Synergy of SERM and SEO:<\/strong> Use the weight of Trustpilot to pull up non-branded queries (Betting\/Casino). <\/li>\n\n\n\n<li><strong>Breakthrough of the plateau:<\/strong> Reach the figures of 40k+ daily due to increased trust from Google.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"247\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/3-2-1024x247.jpg\" alt=\"\" class=\"wp-image-1253\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/3-2-1024x247.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/3-2-300x72.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/3-2-768x185.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/3-2.jpg 1078w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solution and Process <\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/buylink.pro\/en\/\">Buylink.pro<\/a><\/strong> team applied a comprehensive strategy of capturing the search results through authoritative third-party platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1: Occupation of the TOP-10 (SERM-capture) <\/h3>\n\n\n\n<p>We optimized the Trustpilot page so that Google considered it relevant not only to the brand, but also to the queries &#8220;safe crypto casino&#8221; and &#8220;best kyc-free betting&#8221;. Thanks to the colossal Trust Flow of the Trustpilot domain itself, the page quickly soared to <strong>position No. 1<\/strong> right under the main site.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2: Semantic ORM (Management of meanings) <\/h3>\n\n\n\n<p>Instead of empty odes of praise, we established a flow of native reviews emphasizing the &#8220;killer features&#8221; of the project:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant Payouts: <\/strong>Speed of payouts in cryptocurrency. <\/li>\n\n\n\n<li><strong>KYC-free:<\/strong> Complete anonymity without verification. <\/li>\n\n\n\n<li><strong>Decentralized transparency:<\/strong> Honesty confirmed by the blockchain. This turned reviews into a marketing tool that closes the pains of the target audience. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 3: SEO-boosting of a third-party resource <\/h3>\n\n\n\n<p>We applied a non-standard move: we started pouring <strong>Natural Links<\/strong> and <strong>Tier-2 links<\/strong> not to the main domain, but to the Trustpilot page. This glued it &#8220;dead&#8221; to the top of the search results and gave Google a signal: &#8220;They are talking about this brand on all authoritative platforms&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"829\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/4-1-1024x829.jpg\" alt=\"\" class=\"wp-image-1255\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/4-1-1024x829.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/4-1-300x243.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/4-1-768x622.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/4-1.jpg 1042w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results <\/h2>\n\n\n\n<p>The dynamics of the project over the period August 2025 &#8211; April 2026 became exemplary for the iGaming industry. <\/p>\n\n\n\n<p><strong>Figures and facts:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traffic: <\/strong>Stable growth from <strong>16825<\/strong> to a peak of <strong>50000 <\/strong>hosts per day. <\/li>\n\n\n\n<li><strong>Conversion:<\/strong> Thanks to a &#8220;certificate of trust&#8221; in the form of 4.5\u2605 on the first search screen, conversion from a click to the first deposit grew by <strong>30%<\/strong>. <\/li>\n\n\n\n<li><strong>Domino effect: <\/strong>The growth of brand trust pulled up the general categories. Google began to rank the site higher for non-branded queries, seeing a high CTR and user loyalty. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review of the company representative <\/h2>\n\n\n\n<p>&#8220;We thought that SEO is only links to our site. Buylink.pro showed that in the crypto-niche SEO is the management of the entire first page of search results. When we took TOP-1 for the query &#8220;reviews&#8221;, our costs for attracting a player (CPA) fell, and trust grew to the skies. 50k daily is a result that we were afraid to dream of a year ago.&#8221; <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is your project stuck in place, and users leave for competitors after searching for reviews? <\/h3>\n\n\n\n<p>In gambling and crypto-projects, reputation in Google is your money. We at <strong><a href=\"https:\/\/buylink.pro\/en\/\">Buylink.pro<\/a><\/strong> do not just clean up negativity, we make the search engine results page work for your sales. <\/p>\n\n\n\n<p><strong>Order a SERM-audit and capture your TOP-10 already now! <\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/buylink.pro\/en\/contacts\/\"><strong>Start Audit<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Input data Client: A large cryptocurrency casino (the world&#8217;s first project on the decentralized EOS protocol). Task: August 2025. With a current traffic of 16800 hosts, the project hit the &#8220;barrier of the first deposit&#8221;. Users actively searched for reviews, but the absence of a managed positive profile in the TOP-10 cut the conversion. Result: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERM case for a crypto-casino: Traffic growth from 16k to 50k through Trustpilot - Buylink.pro<\/title>\n<meta name=\"description\" content=\"How to break through the &quot;barrier of the first deposit&quot; in iGaming? 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