{"id":1542,"date":"2026-04-22T12:15:34","date_gmt":"2026-04-22T12:15:34","guid":{"rendered":"https:\/\/buylink.pro\/blog\/?p=1542"},"modified":"2026-04-22T12:23:17","modified_gmt":"2026-04-22T12:23:17","slug":"serm-case-study-the-double-strike-effect-in-google-au","status":"publish","type":"post","link":"https:\/\/buylink.pro\/blog\/en\/serm-case-study-the-double-strike-effect-in-google-au\/","title":{"rendered":"SERM Case Study: The &#8220;Double Strike&#8221; effect in Google AU. How to take TOP-1 and TOP-2 in the Gambling &amp; Hotel niche using Trustpilot"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/snymok-\u044dkrana-2026-04-22-125430-1024x427.png\" alt=\"\" class=\"wp-image-1533\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/snymok-\u044dkrana-2026-04-22-125430-1024x427.png 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/snymok-\u044dkrana-2026-04-22-125430-300x125.png 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/snymok-\u044dkrana-2026-04-22-125430-768x320.png 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/snymok-\u044dkrana-2026-04-22-125430.png 1301w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Introductory data <\/h2>\n\n\n\n<p><strong>Client:<\/strong> A large Australian aggregator-guide (gaming locations, hotels, slot machine halls). <br><strong>Region:<\/strong> Australia (Tier-1). <br><strong>Period:<\/strong> January 2026 &#8211; April 2026. <br><strong>Task:<\/strong> Oust competitors from the TOP-3, occupy the search results with a brand &#8220;shield&#8221; and remove user objections regarding the reliability of the service. <br><strong>Result: <\/strong>Monopoly in the search results (TOP-1 &#8211; site, TOP-2 &#8211; Trustpilot). Growth of organic traffic to the review page by 2.5 times.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Description of the client and Problems <\/h2>\n\n\n\n<p>January 2026. Our client is an information guide to entertainment venues in Australia. Despite high-quality content, the project faced problems typical for a &#8220;gray&#8221; niche.<\/p>\n\n\n\n<p><strong>Situation BEFORE: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crisis of trust:<\/strong> Users in Australia are extremely cautious with the gambling theme. Any doubt in the relevance of the data led to a refusal to visit the institution&#8217;s website. <\/li>\n\n\n\n<li><strong>Loose search results:<\/strong> For branded queries, forums with negativity or dubious aggregator sites leaked into the TOP-5, which took away traffic. <\/li>\n\n\n\n<li><strong>Difficulty of promotion: <\/strong>Direct SEO of the main site in this niche takes time, and the business needed a quick &#8220;social shield&#8221; to consolidate positions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Set tasks <\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Capture the TOP-2:<\/strong> Make it so that the first lines of Google belong to the brand (main domain + authoritative external platform). <\/li>\n\n\n\n<li><strong>Formation of E-E-A-T:<\/strong> Use the trust of the world leader in reviews to confirm the expertise and reliability of the catalog. <\/li>\n\n\n\n<li><strong>Interception of &#8220;warm&#8221; traffic:<\/strong> Convert users who are looking for reviews, and return them to the main site. <\/li>\n\n\n\n<li><strong>Protection from negativity:<\/strong> Create a manageable reputation zone that is almost impossible to &#8220;break through&#8221; with the black PR of competitors.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"155\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/22-1024x155.jpg\" alt=\"\" class=\"wp-image-1534\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/22-1024x155.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/22-300x45.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/22-768x116.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/22.jpg 1084w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Solution and Process <\/h2>\n\n\n\n<p>The <strong><a href=\"https:\/\/buylink.pro\/en\/\">Buylink.pro<\/a><\/strong> team relied not on removing negativity, but on dominating through Trustpilot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1: Local AU-optimization <\/h3>\n\n\n\n<p>We worked exclusively through the Australian division of the platform &#8211; <em>au.trustpilot.com<\/em>. For Google AU, this is the strongest signal of relevance. We optimized the title and profile description for key queries: &#8220;[Brand name] reviews&#8221;, &#8220;Best pokies near me&#8221;, &#8220;[Brand] hotel guide&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2: Content strategy &#8220;Live experience&#8221; <\/h3>\n\n\n\n<p>Instead of template replies, we implemented a system for generating detailed reviews (4\u20135\u2605). <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accents:<\/strong> The texts mentioned specific details important to Australians: the availability of parking, the quality of staff work in hotels, the assortment of gaming halls, the honesty of payouts. <\/li>\n\n\n\n<li><strong>LSI words: <\/strong>Key words for which the main site ranks were natively woven into the reviews.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 3: Working with the &#8220;verification intent&#8221; <\/h3>\n\n\n\n<p>We analyzed what questions players have most often, and provided answers to them in the Trustpilot questions\/answers block, turning the review page into a full-fledged landing page.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"593\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/25-1024x593.jpg\" alt=\"\" class=\"wp-image-1535\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/25-1024x593.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/25-300x174.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/25-768x445.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/25.jpg 1071w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results <\/h2>\n\n\n\n<p>By the end of April 2026, the strategy showed phenomenal effectiveness.<\/p>\n\n\n\n<p><strong>Figures and facts: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monopoly in search: <\/strong>For key branded and narrow-niche queries, the project took <strong>Position #1 (Main Site)<\/strong> and <strong>Position #2 (Trustpilot)<\/strong>. Competitors shifted 3-4 positions down. <\/li>\n\n\n\n<li><strong>Explosion of traffic to an external platform: <\/strong>If in January the Trustpilot page had only 422 transitions, then by March 21 the figure grew to <strong>1000+ visits per month<\/strong>. This is &#8220;super-targeted&#8221; traffic ready for action. <\/li>\n\n\n\n<li><strong>Conversion growth:<\/strong> The percentage of user return from the review page to the main site (CTR of the link in the profile) amounted to <strong>84%<\/strong>. <\/li>\n\n\n\n<li><strong>Google indexing:<\/strong> Thanks to the high authority of Trustpilot, new positive signals were indexed within 2-4 hours, instantly updating the star rating in the Google snippet.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Review of the company representative <\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We did not expect that an external platform could bring as much benefit as direct SEO traffic. Having occupied the first two lines, we practically stopped the fight for the client &#8211; he sees us, sees confirmation on Trustpilot, and immediately proceeds to choose a location. Buylink.pro created a &#8216;digital bunker&#8217; for us, through which not a single throw-in from competitors passes.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Is your brand getting lost among competitors&#8217; reviews or bad search results? <\/h3>\n\n\n\n<p>Do not wait until negativity eats up your profit. We will turn authoritative platforms into your advantage. <strong><a href=\"https:\/\/buylink.pro\/en\/\">Buylink.pro<\/a><\/strong> &#8211; we make Google trust you. <\/p>\n\n\n\n<p><strong>It is time to oust competitors: order a SERM audit and capture your TOP-10 right now!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/buylink.pro\/en\/contacts\/\"><strong><strong>Let&#8217;s start with the Audit<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introductory data Client: A large Australian aggregator-guide (gaming locations, hotels, slot machine halls). Region: Australia (Tier-1). Period: January 2026 &#8211; April 2026. Task: Oust competitors from the TOP-3, occupy the search results with a brand &#8220;shield&#8221; and remove user objections regarding the reliability of the service. Result: Monopoly in the search results (TOP-1 &#8211; site, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERM case: How to take TOP-1 and TOP-2 in Google AU through Trustpilot | Buylink.pro<\/title>\n<meta name=\"description\" content=\"Find out how we created a &quot;digital bunker&quot; for an Australian aggregator in the Gambling &amp; Hotel niche. 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