{"id":1591,"date":"2026-05-07T13:15:41","date_gmt":"2026-05-07T13:15:41","guid":{"rendered":"https:\/\/buylink.pro\/blog\/?p=1591"},"modified":"2026-05-07T13:22:20","modified_gmt":"2026-05-07T13:22:20","slug":"how-to-take-top-in-the-medical-niche-through-trustpilot","status":"publish","type":"post","link":"https:\/\/buylink.pro\/blog\/en\/how-to-take-top-in-the-medical-niche-through-trustpilot\/","title":{"rendered":"Digital monopoly in the USA: How to take TOP-1 and TOP-2 in the medical niche through Trustpilot"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"588\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/2-1024x588.jpg\" alt=\"\" class=\"wp-image-1569\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/2-1024x588.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/2-300x172.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/2-768x441.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Introductory data <\/h2>\n\n\n\n<p><strong>Region: <\/strong>USA (Tier-1). <br><strong>Niche:<\/strong> Medical services \/ HealthTech. <br><strong>Period:<\/strong> March \u2013 May 2026. <br><strong>Task:<\/strong> To form a &#8220;sterile&#8221; reputation from scratch, stop the outflow of &#8220;cold&#8221; traffic and give Google a powerful signal of trust for ranking in the YMYL segment. <br><strong>Result:<\/strong> 100% traffic from the USA. Monopoly in the search results for branded queries. Growth of organic traffic to the Trustpilot page up to 70+ targeted visits per month.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Description of the problem <\/h2>\n\n\n\n<p>March 2026. When launching a medical project in the USA, the client faced a &#8220;reputational barrier&#8221;. The American consumer does not make a decision about treatment or the purchase of medical services without checking reviews.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"514\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/3.jpg\" alt=\"\" class=\"wp-image-1570\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/3.jpg 937w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/3-300x165.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/3-768x421.jpg 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<p><strong>Situation &#8220;BEFORE&#8221;:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zeroing of conversion:<\/strong> Users moved from advertising or search to the site, left to Google to check &#8220;Brand + reviews&#8221;, saw an empty Trustpilot page and did not return. The marketing budget was drained at the stage of final verification. <\/li>\n\n\n\n<li><strong>E-E-A-T deficit: <\/strong>For medical sites, Google requires confirmed authority. The absence of external trust signals hindered the growth of the main domain. <\/li>\n\n\n\n<li><strong>Risk of negativity:<\/strong> An empty field in the search results is a vacant place that could be taken at any moment by aggregator sites with negative reviews from competitors.<\/li>\n<\/ul>\n\n\n\n<p><strong>Set tasks<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Creation of a &#8220;Reputation shield&#8221;:<\/strong> To take position #2 in the search results immediately after the main site. <\/li>\n\n\n\n<li><strong>Capture of branded intent: <\/strong>To optimize the profile for the queries &#8220;Brand + reviews&#8221;, &#8220;Brand legit&#8221;. <\/li>\n\n\n\n<li><strong>100% localization:<\/strong> To exclude the presence of reviews from other GEOs, focusing only on the USA. <\/li>\n\n\n\n<li><strong>Conversion increase: <\/strong>To make the Trustpilot page a &#8220;warm-up&#8221; stage, after which the user returns to the site ready for a deal.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Solution and Process <\/h2>\n\n\n\n<p>The <strong>Buylink.pro<\/strong> team implemented a strategy of native medical presence, where <a href=\"https:\/\/buylink.pro\/en\/trustpilot\/\">working with Trustpilot<\/a> became part of the overall SEO engine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 1: Formation of an expert feed <\/h3>\n\n\n\n<p>We abandoned typical reviews. The texts were written taking into account medical specificity: an emphasis on the professionalism of the staff, the cleanliness of the protocols and attention to detail. Each review looked like a real patient story, which excluded suspicions from moderators and users.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"389\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/4.jpg\" alt=\"\" class=\"wp-image-1572\" style=\"width:428px\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/4.jpg 592w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/4-300x197.jpg 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"346\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/5.jpg\" alt=\"\" class=\"wp-image-1571\" style=\"width:428px\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/5.jpg 601w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/5-300x173.jpg 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Stage 2: Technical SEO of the profile <\/h3>\n\n\n\n<p>So that the Trustpilot page did not just hang on the network, but brought traffic, we introduced LSI keywords into the review texts. This allowed the page to rank for 24 keywords, among which 9 are purely branded.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stage 3: Geo-filtration <\/h2>\n\n\n\n<p>Medicine in the USA is a local story. We used only clean residential USA proxies and accounts with an appropriate history.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"391\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/45-1024x391.png\" alt=\"\" class=\"wp-image-1584\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/45-1024x391.png 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/45-300x115.png 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/45-768x293.png 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/05\/45.png 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Results <\/h2>\n\n\n\n<p>Analytics data confirms the effectiveness of the chosen strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Traffic:<\/strong> Stable growth from zero to <strong>70+ visits per month<\/strong>. These are users who were looking for exactly this brand. <\/li>\n\n\n\n<li><strong>Keywords:<\/strong> The page consolidated on 24 keywords. \n<ul class=\"wp-block-list\">\n<li><strong>Branded:<\/strong> 9 keys (capture of the first page of search results). <\/li>\n\n\n\n<li><strong>Informational:<\/strong> 12 keys (attracting those who still doubt). <\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Monopoly in search results:<\/strong> Now, upon a brand query, the user sees two links leading to the company&#8217;s resources. This cuts off competitors and closes the issue of trust by 100%. <\/li>\n\n\n\n<li><strong>Signal for Google:<\/strong> The appearance of an active, &#8220;live&#8221; profile on Trustpilot gave a boost to the main site within the framework of YMYL algorithm updates.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"962\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/7-7-1024x962.jpg\" alt=\"\" class=\"wp-image-1575\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/7-7-1024x962.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/7-7-300x282.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/7-7-768x722.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/04\/7-7.jpg 1059w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Review of the company representative <\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In USA medicine, without a reputation, you do not exist. We saw how people enter the site and leave to &#8216;check&#8217; us. Buylink.pro created for us that very &#8216;sterile&#8217; zone of trust. When a client sees our site in the first place, and our stars on Trustpilot in the second &#8211; he returns and buys. 70 people a month who came from reviews are the most loyal clients we have.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>For medical and YMYL projects, reputation is not just reviews, it is a technical ranking parameter. Professional <strong><a href=\"https:\/\/buylink.pro\/en\/orm\/\">ORM<\/a><\/strong> allows turning third-party platforms into powerful sales tools.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Is your brand losing clients at the stage of checking reviews? <\/h3>\n\n\n\n<p>Do not allow an empty profile or negativity to destroy your marketing budget. <\/p>\n\n\n\n<p><strong>Order an audit and capture your TOP-10 right now!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/buylink.pro\/en\/contacts\/\"><strong><strong>Let&#8217;s start with the Audit<\/strong><\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Introductory data Region: USA (Tier-1). Niche: Medical services \/ HealthTech. Period: March \u2013 May 2026. Task: To form a &#8220;sterile&#8221; reputation from scratch, stop the outflow of &#8220;cold&#8221; traffic and give Google a powerful signal of trust for ranking in the YMYL segment. Result: 100% traffic from the USA. Monopoly in the search results for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-1591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital monopoly in the USA: Case on capturing TOP-2 in the Medical niche<\/title>\n<meta name=\"description\" content=\"How to take the first two lines of Google in the USA? 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