{"id":2008,"date":"2026-09-22T10:18:01","date_gmt":"2026-09-22T10:18:01","guid":{"rendered":"https:\/\/buylink.pro\/blog\/?p=2008"},"modified":"2026-09-22T11:30:32","modified_gmt":"2026-09-22T11:30:32","slug":"b2b-serm-case-study-capturing-branded-search-results","status":"publish","type":"post","link":"https:\/\/buylink.pro\/blog\/en\/b2b-serm-case-study-capturing-branded-search-results\/","title":{"rendered":"B2B SERM case study: Capturing branded search results. How $1500 protected a FinTech company's deals and secured Reddit threads in the TOPs"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>60 days | Investments: $1500 | 8 managed assets in the TOP-10 | Reddit in Google's TOP positions | Tier-1 funnel protection <\/strong><\/p>\n\n\n\n<p>How Buylink.pro built controlled branded search results for an international FinTech ecosystem, combining crowd marketing, work with Trustpilot, Reddit, and PR tools to stop the outflow of qualified leads at the Due Diligence stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client and problem: The blind spot of the B2B funnel in Tier-1 markets <\/h2>\n\n\n\n<p><strong>Inputs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Niche:<\/strong> Global FinTech company. <\/li>\n\n\n\n<li><strong>Region:<\/strong> Tier-1. <\/li>\n\n\n\n<li><strong>Final result:<\/strong> Full control of search results. Brought to and secured in the Google TOP-10 are a Trustpilot page, articles in authoritative media, social networks, and specially created, managed Reddit threads, which entered the TOPs of search results in target markets.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"141\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/11.jpg\" alt=\"\" class=\"wp-image-1997\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/11.jpg 654w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/11-300x65.jpg 300w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/><\/figure>\n\n\n\n<p><strong>Situation BEFORE: <\/strong><\/p>\n\n\n\n<p>The project attracted qualified B2B traffic through expensive paid acquisition channels. However, the specifics of the FinTech market - especially in the field of digital assets and complex infrastructure solutions - require clients to have complete confidence in the counterparty. <\/p>\n\n\n\n<p>The deal cycle looked like this: the decision-maker clicks on an ad, studies the landing page, and agrees to a demo call. Sales managers brilliantly conduct a product presentation. But before making a test deposit, the client necessarily goes to Google and types in a search query: <code>\"[Brand Name] reviews\"<\/code> or <code>\"Is [Brand Name] legit\"<\/code>. This is a standard procedure for checking a counterparty.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What was the vulnerability? <\/h2>\n\n\n\n<p>Google search results for branded queries were absolutely uncontrolled. On the first pages, the client did not see real reviews or confirmations of reliability. Instead, algorithms pulled up irrelevant technical articles (for example, glossaries, dictionary definitions of physical terms from Wikipedia, or technical engineering forums). <\/p>\n\n\n\n<p>The client, ready to sign a large contract, faced an information vacuum. The deficit of external, independent confirmation killed trust instantly. Clients took a pause to \"think\" and settled with competitors with more developed social proof. Instead of increasing the acquisition budget, we invested in protecting the current funnel, eliminating the outflow of qualified leads at the reputation verification stage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Buylink.pro developed a strategy <\/h2>\n\n\n\n<p>We analyzed the decision-making path of the Western B2B client in the field of financial technologies. It became obvious: classic corporate blogs no longer inspire trust, the audience has developed strong banner blindness. Decision-makers look for the real experience of industry colleagues on independent platforms. <\/p>\n\n\n\n<p>In 2024-2026, Google search algorithms give huge priority to user-generated content - first of all to platforms like Reddit and Trustpilot. We turned this search feature into the client's main competitive advantage. <\/p>\n\n\n\n<p><strong>The solution architecture consisted of 4 vectors:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Integration into Reddit:<\/strong> We did not look for old threads, but created an absolutely new, organic thread with a question on behalf of a potential investor: \"<em>Has anyone tried working with this platform yet? How suitable is it for beginners in algorithmic investing?<\/em>\". <\/li>\n\n\n\n<li><strong>Discussion management:<\/strong> We carefully filled the created thread with detailed, professional answers from \"users\", thoroughly closing the main pain points of the audience: transparency of algorithms, speed of funds withdrawal, onboarding quality. <\/li>\n\n\n\n<li><strong>Crowd marketing:<\/strong> A Reddit thread by itself can get lost. To forcefully bring the pages we needed (Reddit, Trustpilot profile, PR articles) to the Google TOP, we built a network of dofollow links from external trust domains. <\/li>\n\n\n\n<li><strong>Control of the first screen:<\/strong> In parallel, we optimized the presence on social networks and Trustpilot to occupy the entire visible search zone and leave no room for negativity or competitors.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/14-1024x573.jpg\" alt=\"\" class=\"wp-image-2000\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/14-1024x573.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/14-300x168.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/14-768x430.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/14.jpg 1142w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What was done in 60 days <\/h2>\n\n\n\n<p>To make the result look absolutely organic, not arouse suspicion among platform moderators, and not fall under Google's spam filters, we implemented a strict distributed publication protocol, dividing the work into sprints.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Total campaign budget:<\/strong> $1500. <\/li>\n\n\n\n<li><strong>Final assets:<\/strong> 8+ external landing pages were created, optimized, and boosted. <\/li>\n\n\n\n<li><strong>Asset strengthening:<\/strong> To secure the target pages (Reddit and PR articles) in search, we built a high-quality link profile. In one sprint, up to 63 profile links from authoritative domains (with DR from 32 to 67) were directed to the main targets. This gave Google algorithms a clear signal about the significance of these platforms and ensured their priority in search results. <\/li>\n\n\n\n<li><strong>Search visibility growth:<\/strong> At the start, the target thread did not make it into the TOP-10. As the strategy was implemented, it rose to the lower part of the first page, and after completing the link building stage, it occupied the top lines of search results, bypassing large information portals.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"382\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/1.png\" alt=\"\" class=\"wp-image-1999\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/1.png 722w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/1-300x159.png 300w\" sizes=\"auto, (max-width: 722px) 100vw, 722px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How SERM became a deal generator <\/h2>\n\n\n\n<p>We turned classic and boring SERM search results into a powerful conversion bridge. Now, when the client reaches the final stage of the funnel, search results work as the best sales manager. <\/p>\n\n\n\n<p><strong>The updated counterparty verification scenario now looks like this:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>A qualified decision-maker doubts before the deal and searches for the brand on Google. <\/li>\n\n\n\n<li>In the top of the search results, he immediately sees an active discussion of the platform on Reddit. <\/li>\n\n\n\n<li>He goes inside and reads native, detailed reviews from \"colleagues\", where the specifics of the platform's work are analyzed (order routing, spreads, support). <\/li>\n\n\n\n<li>Returning to search, he simultaneously sees a pinned article on Business Insider and the rating in the Trustpilot profile. <\/li>\n\n\n\n<li><strong>Result:<\/strong> The trust issue is closed. The lead returns to the platform and successfully converts into a deal. <\/li>\n<\/ol>\n\n\n\n<p><strong>Attribution: <\/strong><\/p>\n\n\n\n<p>The connection of reputational search results with real sales is ensured through basic UTM tagging of external assets. If traffic from platforms (Reddit, Trustpilot) is properly tagged, the CRM system records the full path of the client. As a result, a transparent deal chain is formed: <em>Direct Google search \u2192 Transition to an external platform (studying reviews) \u2192 Return to the website \u2192 Registration \u2192 Passing KYC \/ Deposit.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"824\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/12-1-1024x824.jpg\" alt=\"\" class=\"wp-image-1998\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/12-1-1024x824.jpg 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/12-1-300x241.jpg 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/12-1-768x618.jpg 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/09\/12-1.jpg 1186w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Project economics and payback <\/h2>\n\n\n\n<p>The case study reveals its true value when we look at the math and the business model. <\/p>\n\n\n\n<p>All the math of the project is built on protecting already invested marketing budgets.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investments in SERM:<\/strong> $1500. <\/li>\n\n\n\n<li><strong>Asset cost:<\/strong> ~$187 for one secured reputational material in the Google TOP-10 (Reddit thread, media article, Trustpilot profile). This is a one-time investment: unlike contextual advertising, you do not pay for clicks, assets continue to work autonomously. <\/li>\n\n\n\n<li><strong>Business result:<\/strong> A one-time investment in reputation protected the client's regular advertising budgets. We closed the vulnerability in the funnel: now expensive traffic from paid channels does not go to competitors due to empty search results, but stably converts into deals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">For whom SERM works as an acquisition channel <\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For whom it is ideal:<\/strong> B2B SaaS, FinTech, Crypto projects, investment funds, Cybersecurity, complex agency services. This is mandatory for any company with a high average check, a long deal cycle, and a complex decision-making process, where clients maniacally check reputation before signing a contract or paying. <\/li>\n\n\n\n<li><strong>When we DO NOT recommend this channel:<\/strong> If you have a B2C product with a micro-check of impulsive demand (up to $10-20), or if in your target market there is basically no culture of deep research before a purchase. In such cases, it is better to direct the budget to direct targeting or influencer marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Evaluate the real losses of your funnel at the branded search stage <\/h3>\n\n\n\n<p>If you invest serious budgets in attracting B2B traffic in Tier-1 markets, but qualified leads regularly disappear after a successful demo or take a pause before signing a contract - the problem is not in your product. You are simply financing someone else's deals. The client goes to google your company at the decisive moment and does not find the necessary confirmation of his safety. <\/p>\n\n\n\n<p><strong>Order a deep audit of search results and strategy development for $300.<\/strong> This is a one-time payment and a mandatory first step before starting work on any of our SERM packages. <\/p>\n\n\n\n<p><strong>As part of this stage we will:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deeply evaluate the current state of your branded SERP results in key markets (Tier-1). <\/li>\n\n\n\n<li>Analyze the link profile of irrelevant\/negative URLs and calculate the metrics (DR\/UR) necessary to bypass them. <\/li>\n\n\n\n<li>Show through the eyes of your decision-maker exactly how the current digital footprint right now affects decision-making (or blocks it). <\/li>\n\n\n\n<li>Form a step-by-step displacement roadmap and 3-5 specific content scenarios (via Reddit, industry media, Trustpilot) for the pain points of your target audience. <\/li>\n\n\n\n<li>Calculate the exact unit economics and the final budget of a safe pilot. <\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/buylink.pro\/en\/serm\/\"><strong>Get SERM Opportunity Map<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>60 days | Investments: $1500 | 8 managed assets in the TOP-10 | Reddit in Google's TOP positions | Tier-1 funnel protection How Buylink.pro built controlled branded search results for an international FinTech ecosystem, combining crowd marketing, work with Trustpilot, Reddit, and PR tools to stop the outflow of qualified leads at the Due Diligence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERM for B2B: How control of search results saves expensive deals<\/title>\n<meta name=\"description\" content=\"How to capture branded Google search results. 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