{"id":2356,"date":"2026-10-23T13:16:09","date_gmt":"2026-10-23T13:16:09","guid":{"rendered":"https:\/\/buylink.pro\/blog\/?p=2356"},"modified":"2026-10-23T13:22:37","modified_gmt":"2026-10-23T13:22:37","slug":"serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly","status":"publish","type":"post","link":"https:\/\/buylink.pro\/blog\/en\/serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly\/","title":{"rendered":"SERM case study in iGaming: From scam accusations to a monopoly in the Google TOP-10. How to clean the reputation of a crypto project and protect deposits in 90 days"},"content":{"rendered":"\n<p class=\"has-text-align-center\"><strong>90 days | Investments: $3,500 | 6+ managed platforms in the TOP-10 | 25+ threads in the community | Bonus entry into TOP-2 for the keyword \"crypto betting\" | Protection of the VIP funnel <\/strong><\/p>\n\n\n\n<p>How Buylink.pro built a managed branded search results page for a large decentralized betting platform, combining work with Trustpilot, Bitcointalk, authoritative crypto media, and multi-level link building to stop the outflow of players and high rollers at the reputation verification stage. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Client and problem: Toxic SERP as the main conversion killer in Crypto &amp; iGaming <\/h2>\n\n\n\n<p><strong>Inputs:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Niche:<\/strong> Decentralized platform for sports betting and crypto casino.<\/li>\n\n\n\n<li><strong>Region:<\/strong> Tier-1 (focus on English-speaking markets).<\/li>\n\n\n\n<li><strong>Period: <\/strong>May - September 2026 (3+ months of active phase, project on ongoing support).<\/li>\n\n\n\n<li><strong>Final result:<\/strong> Complete cleanup of the first page of Google from negativity. A verified Trustpilot profile, an analytical DappRadar dashboard, reviews in specialized media (Webopedia, Casino.Guru), and positive threads on the Bitcointalk forum were brought to and consolidated in the TOP-10.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"632\" height=\"157\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/11.webp\" alt=\"\" class=\"wp-image-2342\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/11.webp 632w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/11-300x75.webp 300w\" sizes=\"auto, (max-width: 632px) 100vw, 632px\" \/><\/figure>\n\n\n\n<p><strong>Situation BEFORE: <\/strong><\/p>\n\n\n\n<p>In the crypto gambling industry, especially in the segment of platforms without mandatory verification (No-KYC), the level of basic audience skepticism is at its maximum. Traffic acquisition through affiliates and direct advertising is extremely expensive, but before transferring cryptocurrency to the balance, a player (especially the VIP segment) always goes to Google and checks the queries: <em><code>\"[Brand Name] reviews\"<\/code><\/em>, <em><code>\"Is [Brand Name] legit\"<\/code><\/em>, or <em><code>\"[Brand Name] scam\"<\/code><\/em>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What was the vulnerability? <\/h2>\n\n\n\n<p>Branded search results in Google worked against the business. For targeted reputational queries, toxic threads from the authoritative crypto forum Bitcointalk with screaming headlines \u26a0\ufe0f <strong><code>Scam Alert - [Brand Name]<\/code><\/strong> ranked on the first lines. Inside the threads, the platform was accused of unfair play and review manipulation. <\/p>\n\n\n\n<p>Due to the huge trust of the Bitcointalk domain, this thread was firmly entrenched at the top. A player ready to make a large deposit in crypto faced a harsh stop-factor right in the search, instantly closed the tab, and went to competitors. The advertising budget burned out at the final step of the funnel.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"896\" height=\"47\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/111.png\" alt=\"\" class=\"wp-image-2343\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/111.png 896w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/111-300x16.png 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/111-768x40.png 768w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How Buylink.pro developed a strategy <\/h2>\n\n\n\n<p>Deleting a negative thread from the oldest crypto forum is legally impossible - moderation there is decentralized. The only working path in SERM is <strong>the forced displacement<\/strong> of the toxic URL beyond the visible search zone (to page 2-3 of Google) by filling the TOP-10 with heavier, managed assets. <\/p>\n\n\n\n<p><strong>The solution architecture was built on 4 vectors:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Massive community capture:<\/strong> We deployed a multi-channel campaign on platforms prioritized by Google algorithms in 2026: Reddit, Quora, Bitcointalk, and blogs on Medium.<\/li>\n\n\n\n<li><strong>Formation of a pool of independent reviews:<\/strong> To beat the forum negativity, we needed domains with colossal weight. We initiated the release of deep, objectively positive reviews of the platform on trusted crypto and gambling portals: CCN.com, Webopedia, Casino.Guru, and the analytical tracker DappRadar.<\/li>\n\n\n\n<li><strong>First screen optimization: <\/strong>We strengthened the brand page on Trustpilot and boosted the internal sections of the platform itself (\/faq and \/sports) so that they occupied several lines at once in the branded search results.<\/li>\n\n\n\n<li><strong>Heavy Tier-2 link building:<\/strong> So that the new reviews and the positive Bitcointalk thread would guaranteedly bypass the old negative thread, we applied an aggressive link reinforcement strategy, transferring weight from authoritative domains and global media giants.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"729\" height=\"481\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/12.webp\" alt=\"\" class=\"wp-image-2345\" style=\"width:679px\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/12.webp 729w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/12-300x198.webp 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What was done in 3 months <\/h2>\n\n\n\n<p>The work was carried out in sprints from May to September 2026 so that the growth of the link mass and the updating of the search results looked natural to Google algorithms.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Package and investments:<\/strong> Pro Reverse SEO - $3500.<\/li>\n\n\n\n<li><strong>Active cleanup period:<\/strong> 90+ days (May - September 2026).<\/li>\n\n\n\n<li><strong>Creation of a reputation shield:<\/strong> More than 25 materials were published and indexed on UGC platforms and in specialized media. On Bitcointalk itself, an alternative official thread <em>\"decentralized sports-betting platform\"<\/em> was created and boosted with real player reviews about the convenience of the interface and instant payouts.<\/li>\n\n\n\n<li><strong>Link boost:<\/strong> Powerful pools of dofollow links from trusted donors with DR from 51 to 82 were systematically directed to targeted positive assets (reviews and profiles) (an increase of +36, +52, and +70 links to key targets per sprint). This made it possible to outweigh the authority of the old negative thread.<\/li>\n\n\n\n<li><strong>Rotation in search results:<\/strong> By mid-summer, the negative thread with the word <em>\"Scam\"<\/em> crashed beyond the first page, and its place at positions 4-5 was taken by our controlled positive topic on the same Bitcointalk. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">How SERM became a deposit generator <\/h2>\n\n\n\n<p>We completely rewrote the company's digital footprint. Now, at the reputation verification stage, the search results do not scare off, but push a doubting player into making a deposit. <\/p>\n\n\n\n<p><strong>The updated player path in Google for the query<em><code> \"[Brand] reviews\"<\/code><\/em> looks like this:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Positions 1-2:<\/strong> The player sees the official website and a verified Trustpilot profile with clear positioning (<em>\"WE PAY OUT... almost instant payouts for six years already. KYC-free\"<\/em>).<\/li>\n\n\n\n<li><strong>Positions 3-4:<\/strong> Next come fundamental 2026 reviews on authoritative resources Webopedia, CCN.com, and a project card with on-chain analytics on DappRadar.<\/li>\n\n\n\n<li><strong>Positions 5-6:<\/strong> Instead of the old <em>\"Scam Alert\"<\/em>, the user sees a positive thread on Bitcointalk with a star rating and a detailed verdict from the main gambling arbitrage Casino.Guru. <\/li>\n<\/ol>\n\n\n\n<p><strong>Result:<\/strong> All fears regarding anonymity, licensing, and withdrawal of funds are closed right on the first page of Google in 30 seconds of reading snippets.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"1024\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/13-930x1024.webp\" alt=\"\" class=\"wp-image-2346\" style=\"width:680px\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/13-930x1024.webp 930w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/13-272x300.webp 272w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/13-768x846.webp 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/13.webp 1016w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"159\" src=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/14-1024x159.webp\" alt=\"\" class=\"wp-image-2347\" srcset=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/14-1024x159.webp 1024w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/14-300x47.webp 300w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/14-768x119.webp 768w, https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/14.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Project economics and payback <\/h2>\n\n\n\n<p>The main task of SERM for business is to maintain the return on paid and affiliate traffic at the review verification stage. All the math of the project is built on comparing the cost of work with the price of losing players in the crypto gambling niche:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Investments in reputation:<\/strong> $3500 (\"Pro Reverse SEO\" package).<\/li>\n\n\n\n<li><strong>Cost per target asset:<\/strong> ~$580 for one consolidated platform in the Google TOP-10 (Trustpilot, media reviews, DappRadar, and a positive Bitcointalk thread), not counting 25+ community discussions. This is a one-time investment: unlike advertising, the business does not pay for every click, and the platforms work for the brand for years.<\/li>\n\n\n\n<li><strong>Protection of the VIP funnel:<\/strong> In Tier-1 markets, acquiring one player costs hundreds of dollars, and the revenue from one large client is estimated in tens of thousands. By displacing the \"Scam Alert\" badge from the first search screen, the $3500 investment paid off by retaining the very first large deposits that previously went to competitors. <\/li>\n<\/ul>\n\n\n\n<p>However, systematic work with links and reputation brought the project another important advantage:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Breakthrough in commercial SEO:<\/strong> Thanks to strengthening the brand with authoritative mentions and heavy links, the overall trust of the main domain grew. By July 2026, the platform strengthened its positions and entered the TOP-2 in organic Google search results for the high-frequency commercial query <strong>\"crypto betting\"<\/strong>, standing in line with the largest market monopolists. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">For whom SERM works as business insurance<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>For whom it is ideal:<\/strong> Crypto &amp; Web3 projects, iGaming and betting platforms, online trading and brokers, FinTech and B2B SaaS. Any business with a high cost per lead acquisition, where the audience checks reviews before transferring funds, and competitors actively use black PR on forums.<\/li>\n\n\n\n<li><strong>When we DO NOT recommend this channel:<\/strong> If the project is an outright scam and massively blocks payouts to real clients - the flow of organic negativity on forums will appear faster than any SERM team can displace it from search. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Evaluate the real losses of your funnel at the branded search stage <\/h3>\n\n\n\n<p>If you invest tens of thousands of dollars in purchasing traffic and affiliates, but conversion into the first deposit is falling - check what your players see when they type your brand name into Google. Just one toxic forum thread in the TOP-3 is capable of burning up to 40% of your marketing budget. <\/p>\n\n\n\n<p><strong>Leave a request for an audit and get a SERM Opportunity Map for your project. <\/strong><\/p>\n\n\n\n<p><strong>As part of the audit we will:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Conduct a deep scan of your branded search results in target Tier-1 and local markets.<\/li>\n\n\n\n<li>Evaluate the link weight of negative or irrelevant pages (on Reddit and in the media) and calculate the resource needed to displace them.<\/li>\n\n\n\n<li>Select a pool of trusted platforms and review aggregators that will cover the entire first screen of Google with positivity.<\/li>\n\n\n\n<li>Form a step-by-step work plan for 60-90 days and calculate the exact budget for protecting your reputation.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/buylink.pro\/en\/serm\/\"><strong>Get SERM Opportunity Map<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>90 days | Investments: $3,500 | 6+ managed platforms in the TOP-10 | 25+ threads in the community | Bonus entry into TOP-2 for the keyword \"crypto betting\" | Protection of the VIP funnel How Buylink.pro built a managed branded search results page for a large decentralized betting platform, combining work with Trustpilot, Bitcointalk, authoritative [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-2356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SERM case study in iGaming: Cleaning the Google TOP-10 from negativity in 90 days<\/title>\n<meta name=\"description\" content=\"How to displace &quot;Scam Alert&quot; on Bitcointalk from the Google TOP-10. Buylink.pro case study: 90 days of work, bringing Trustpilot and media to the top, protecting deposits, and TOP-2 for &quot;crypto betting&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buylink.pro\/blog\/en\/serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SERM case study in iGaming: Cleaning the Google TOP-10 from negativity in 90 days\" \/>\n<meta property=\"og:description\" content=\"How to displace &quot;Scam Alert&quot; on Bitcointalk from the Google TOP-10. Buylink.pro case study: 90 days of work, bringing Trustpilot and media to the top, protecting deposits, and TOP-2 for &quot;crypto betting&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buylink.pro\/blog\/en\/serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-23T13:16:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T13:22:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buylink.pro\/blog\/wp-content\/uploads\/2026\/10\/63.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1252\" \/>\n\t<meta property=\"og:image:height\" content=\"699\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Anton Movchan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anton Movchan\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 \u0445\u0432\u0438\u043b\u0438\u043d\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/buylink.pro\\\/blog\\\/en\\\/serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/buylink.pro\\\/blog\\\/en\\\/serm-case-study-in-igaming-from-scam-accusations-to-a-monopoly\\\/\"},\"author\":{\"name\":\"Anton Movchan\",\"@id\":\"https:\\\/\\\/buylink.pro\\\/blog\\\/#\\\/schema\\\/person\\\/1fb1f4e469694599ffa2291452e52128\"},\"headline\":\"SERM case study in iGaming: From scam accusations to a monopoly in the Google TOP-10. 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