Case study in B2B IT outsourcing: x5 traffic in half a year and entry into the “major league” of Software Development through aggressive link building

Introductory data

Client: A large European IT company specializing in Custom Software Development (AI, .NET, Mobile).
Task: To break through the “glass ceiling” of stagnation and bring the site to the TOP for high-frequency commercial queries in the USA and Europe.
Result: Growth of daily traffic from 2,264 to 11,000+ hosts (a 5-fold increase). The site successfully competes with market leaders for the most expensive keywords.

Client description and Problems

September 2025. The project was a solid “middle-performer” in the software development niche. Despite high-quality content and regular publications, the site could not enter the TOP for transactional queries, where global corporations with ten-year trust dominate.

Situation BEFORE:

• Stagnation: Traffic froze at the ~2.2k daily mark and did not grow, despite SEO efforts.
• Lack of weight: Commercial service pages (AI, Mobile Dev) did not have sufficient link authority to fight giants in Tier-1.
• Expensive entry: In this niche, the cost per click in PPC reaches tens of dollars, making organics a critically important survival channel.
• E-E-A-T barrier: Google required more significant external confirmations of expertise for ranking complex B2B services.

Set tasks

1. Break through the “glass” in the search results: Increase visibility for high-volume commercial clusters in the Tech niche.
2. Force authority: Increase link weight through donors with high relevance.
3. Ensure x5 traffic growth: Reach the level of 10k+ daily by February 2026.
4. Consolidate stability: Go through algorithm updates without losses in positions.

Solution and Process

The Buylink.pro team reviewed the strategy: from “supporting SEO” we moved to aggressive authority boosting on all fronts.

Stage 1: Thematic IT networks (PBN)

We utilized “heavy artillery” – links from the homepages of thematic resources in our network.

• Goal: To transfer maximum “trust” from the Software Engineering and Tech niches directly to the service landing pages.

Stage 2: Contextual push (Link Insertion)

Instead of waiting for the indexing of new articles, we implemented links into already existing, ranking content.

• Mechanics: Searching for relevant articles on major portals that already have positions and traffic on our topic.

Stage 3: Multi-level boosting (Tier 2 / Tier 3)

To create a “viral citation” effect, we applied a complex boosting structure.

• Process: Main Outreach links and PBN-homepages were boosted with second and third levels of links. This increased the weight of the main links and their significance for Google multiple times.

Stage 4: Work with E-E-A-T factors

We selectively pushed AI development, .NET, and Mobile pages through external expertise factors, demonstrating to Google that the brand is a thought leader in the industry.

Results

February 2026. The project showed a vertical takeoff, turning from a “middle-performer” into one of the niche leaders in terms of visibility.

Figures and facts:

• Traffic: Growth from 2,264 to 11,000+ daily in 5 months of the active phase.
• Dynamics: Pure x5 in traffic while maintaining high lead quality.
• Resilience: January 2026 updates only strengthened the site’s positions.
• Savings: The cost of the received organic traffic is many times lower than a similar volume in Google Ads.

Company representative review

“In B2B IT, being just good developers is not enough. Google needs to believe that you are the best. In half a year, Buylink.pro did what takes others years. We broke through the ceiling we had been knocking on for a very long time. Now our site works as a full-fledged sales tool in the USA and European markets.”

Is your B2B business stuck on the second page of search results?

In the software development niche, content doesn’t solve everything – authority does. At Buylink.pro, we build link strategies that allow bypassing monster competitors.

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