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Trustpilot Reputation

Trustpilot reputation management

Stars are not decor - they are a sales factor

Profile audit, invitations to real customers, replies and disputing fake reviews under Trustpilot's rules. No bought reviews and no risk of a warning on your profile.

Get an audit View packages
Trustpilot 4.5out of 5 Clutch 5.0out of 5
6,000review page visits in 45 days, up from 426
4.3TrustScore from an empty profile, casino, Australia
Top 1-2for branded queries, medical, US
×2.5review page traffic together with SERM

What Trustpilot Reputation Management Includes

It is not a one-off campaign but ongoing work on your profile. The goal is a rating that reflects the real experience of your customers, and a buyer who opens Trustpilot from Google sees a live company that replies and solves problems.

Profile Optimization

We complete the business page: description, categories, contacts, links. We verify the domain and make sure the profile looks like the page of a real company.

Post-purchase invitations

We set up automated invitations through Trustpilot tools: the customer gets an email after the deal. We invite every customer, not only the happy ones, as Trustpilot rules require.

Review Replies

We reply on behalf of the company using ready scripts: calm, to the point, with a solution. Buyers see that you do not hide from criticism.

Disputing Fake Reviews

We find reviews that break Trustpilot's guidelines, collect evidence and report them through the business account. Trustpilot makes the decision. More on our Trustpilot review removal service.

SERM Support

We watch how your Trustpilot page looks in Google for brand searches and connect it with your site's SEO work.

Monthly Report

TrustScore, new reviews, share of reviews with a reply, decisions on reports and how the profile shows up in search.

Trustpilot Problems We Solve

Most companies come to us from the UK, the US, the EU and Australia, where buyers check Trustpilot before they pay. These are the four situations we see most often.

A review feed with two reviews flagged as rule-breaking and a missing order record
Fake reviews

Reviews from people who were never your customers

Competitor attacks, reviews meant for another company, personal data or abuse. Such reviews break Trustpilot's guidelines. We collect the evidence, report them through the business account and follow up. Trustpilot decides on removal, honest negative reviews are not removed.

Real customer experience compared with the score shown on the profile, connected by review invitations
Low TrustScore

The score is lower than the real experience of customers

Usually only unhappy customers write on their own. We set up invitations after every purchase, so satisfied customers are heard too. Recent reviews weigh more in the TrustScore, so a steady flow matters more than a one-off push. Check your numbers in our TrustScore calculator.

Two one-star reviews at the top of a profile with empty reply slots
Unanswered negatives

Complaints at the top of the profile with no reply

A buyer reads the latest reviews first. A clear, calm reply that shows the problem was solved works better than silence. We write reply scripts for typical cases and answer on behalf of the company. See our guide on how to respond to a bad Trustpilot review.

Brand search results where the review page ranks right under the company site
Brand search

Trustpilot is the first thing people see in Google

For brand searches the Trustpilot page often ranks right under your site. If it looks weak, paid and SEO traffic leaks at the moment of decision. We connect the profile with your search results, read more in how to increase your Trustpilot rating and how to push negative reviews down.

Trustpilot Reputation Management Pricing

CIS MARKET USA / GLOBAL

We offer not just "stars", but full control over reputation. Packages designed to solve specific business tasks.

BUSINESS START

Reputation Basic

$290 $490
Reputation Actions
10
Replies
3
Geography

Optimization for key markets

Profile Audit

Safe Growth Strategy

Invitation templates

30-day monitoring

Order Now
Popular
PRO GROWTH

Trust Builder

$690 $850
Reputation Actions
30
Monitoring
24/7
Scaling

1 to 10 local markets

Post-purchase invitations

25 Response Templates

Dispute Assistance

Deep Audit

Order Now
★ Maximum scale
ENTERPRISE

Market Leader

$1,390 $1,700
Reputation Actions
7070
Analysis
TOP 5
Coverage

Global, no limits

Attack Protection

SEO Integration

Priority support

Personal Manager

Order Now

HOW WE WORK ON YOUR PROFILE

1

Diagnostics

Deep profile audit: rating, replies, rule violations in existing reviews.

2

Design

Invitation flow for every customer and a reply strategy: when to invite and how to answer typical reviews.

3

Implementation

System launch: customer invitations, replies, disputing violations.

4

Monitoring

Tracking conversion growth and SERP impact.

Which Trustpilot Reviews Can Be Removed, and Which Cannot

Only Trustpilot can remove a review, and only when it breaks the platform's guidelines. Removal cannot be bought from Trustpilot or from an agency. Our job is to find such reviews, prove the violation and follow the report through to a decision. How this works step by step, with the evidence for each ground, is on our Trustpilot review removal page.

Can be disputed

The author was never your customer

A review about another company, about a product you do not sell, or from a person who is not in your records. The evidence is the absence of an order, correspondence or contract.

Can be disputed

Conflict of interest

A review from a competitor, its staff or your own staff. Under Trustpilot's rules this is not a customer experience.

Can be disputed

Personal data

A phone number, email, address, order number or documents in the review text. Such reviews are hidden even without arguing about the substance.

Can be disputed

Abuse and threats

Swearing, threats, discrimination, unfounded accusations of a crime. A harsh tone on its own is not a violation.

Can be disputed

Advertising and spam

Links to other sites, promotion of a competitor, identical texts from different accounts.

Can be disputed

Coordinated attack

A burst of negative reviews from new accounts in a short time. We build a table with dates and signals and send it to Trustpilot as one report.

An honest two-star review stays on the profile and gets a reply

What cannot be removed

  • Honest negative feedback from a real customer, even if harsh or, in your view, unfair
  • A review where the customer is unhappy with the price, timing or service
  • Old reviews that do not break the guidelines

We answer such reviews and collect new ones from satisfied customers, so negativity stops being the only thing a buyer sees.

Why reporting it yourself often fails

A Trustpilot moderator looks at a specific guideline and at the evidence. A report saying "this is not true" without documents is usually rejected. We name the guideline that was broken, attach proof and, when needed, file a follow-up with new data. The step-by-step process is in our guide on how to remove negative reviews on Trustpilot, and a report template is in our Trustpilot tools.

For the UK and the EU. Since 6 April 2025 the UK DMCC Act directly bans fake reviews and concealed incentives for reviews. In the EU, similar rules come from the Omnibus Directive. That is why we work only with real customers and never pay for reviews: it protects both the profile and the company.

How TrustScore Is Calculated and What Moves It

TrustScore is not a simple average of stars. Trustpilot adds 7 hidden 3.5-star reviews to yours, and recent reviews weigh more than old ones. This leads to three practical conclusions.

1

Few reviews pull the score to the middle

With three 5-star reviews the TrustScore is about 4.0, not 5.0. Until you have a few dozen reviews, every new rating moves the number a lot.

2

A steady flow beats a batch

Regular reviews from new customers move the score faster than old 5-star ones. That is why we build an invitation system rather than a one-off campaign.

3

Replies do not change the number, but they change the decision

Replies do not affect the TrustScore itself. But buyers read them together with the review and decide whether to trust you.

Calculator

How many reviews you need to reach your target

Enter your current TrustScore, the number of reviews and your target: the calculator accounts for the 7 hidden reviews and shows how many new ones you need. Aim for 4.2-4.7: a perfect 5.0 earns less trust from buyers.

+7 × 3.5★
Bayes
TrustScore
4.2-4.7
Open the TrustScore calculator
Older reviews (left) weigh less than recent ones (right).

What You Get in the First 90 Days

Monthly report
Audit table with flagged reviews and an action checklist
Days 1-7

Audit and plan

Profile review: rating, unanswered reviews, reviews that break the guidelines. Plan: how to invite customers, reply scripts, list of reports.

Post-purchase invitation email and new reviews arriving
Month 1

Launch

Post-purchase invitations set up, unanswered reviews replied to, reports filed on violations.

Monthly report dashboard with growth chart and reply rate
Months 2-3

Flow and reports

New reviews arrive regularly and each one gets a reply. The report covers TrustScore, review count, decisions on reports and how the profile looks in Google.

How fast the rating grows depends on how many customers you have: invitations go out after every purchase, so the rating changes at the pace of your sales.

Our Commitments

Transparency

Real-time access to planning and reporting.

Safety

We work by Trustpilot's rules: real customers only, no incentives for reviews, no risk of a warning on the profile.

Who We're Not For

  • Looking for "cheap overnight boost"
  • Need exact "5.0 rating" (unnatural)
  • Not ready to provide feedback
Trust & Results

Trusted by Market Leaders

Rated Excellent on independent platforms:

Trustpilot
5.0 / 5.0 Clutch
VO
VolkoV
ORM, B2B · July 2026

Two pages with unwarranted negativity were stuck in the top 10, which was directly hurting our B2B conversions... After 3.5 months, both problem articles were pushed to the third page. The final invoice matched the initial estimate perfectly without any hidden fees.

Trustpilot · 5/5 Read on Trustpilot ↗
MN
Maria N
ORM, B2B · August 2026

Two bad review pages were sitting at position #4 and #5 on Google for our brand name... It took almost 4.5 months to see the problem links drop down to page 3. But to be fair, BuyLink warned us right from the start. The work itself is clean, no shady tactics, and the price didn't change mid-way.

Trustpilot · 4/5 Read on Trustpilot ↗
W
Wesley
ORM, iGaming, EU · June 2026

A competitor had launched a negative campaign against us, and a fake "scam" thread on a gambling forum was ranking at position #3 for our main brand queries... We saw the first shifts only around week 5. By week 8, the negative thread dropped to position #14 (page 2).

Trustpilot · 4/5 Read on Trustpilot ↗
ZW
Zak Whitehouse
Brand reputation · September 2026

The only thing showing up about our company on Reddit was an old, angry thread. It was directly costing us clients, because people always check Reddit before buying... It took a few weeks to see the shift, but now when people search for us, they see normal, trustworthy recommendations.

Trustpilot · 5/5 Read on Trustpilot ↗
MR
Michael Roberts
CMO, Vertex Financial

Buylink.pro took the time to understand our niche and crafted genuinely authentic, value-driven discussions.

Clutch · 5/5 Read on Clutch ↗
AV
Alexey Volkov
Head of Marketing/COO, Nova Digital Solutions

What truly sets Buylink.pro apart is their sophisticated approach to authenticity.

Clutch · 5/5 Read on Clutch ↗
SJ
Sarah Jenkins
CMO, FinTech (NY)

Literal lifesavers. We were hit by a sophisticated bot attack (1.8 stars). They executed a legal removal strategy and we are now stable at 4.6 TrustScore. You saved our Series B round.

Verified Client
Via Email
EV
Elena V.
Marketing Lead, Web3

Crypto reputation is fragile. They managed to suppress negative Reddit threads and boost positive PR signals in Google. Very professional handling of sensitive topics.

Verified Client
Via Email

Trustpilot Case Studies

Client results on Trustpilot profiles

Live casino in the Philippines
iGaming
6,000
Visits in 45 days

Live casino in the Philippines

The review page became a separate traffic source: from 426 to 6,000 visits in 45 days.

Niche: iGaming
Geo: Philippines
Before: 426 visits
Read Case Study
Trustpilot as an SEO asset
iGaming
≈4,000
Visits per month

Trustpilot as an SEO asset

About 4,000 targeted visits a month reach the site from the review page.

Niche: iGaming
Geo: several markets
Channel: review page
Read Case Study
Casino in Australia
Casino
4.3
TrustScore from zero

Casino in Australia

From an empty profile to a TrustScore of 4.3 and 1,500 visits a month to the review page.

Niche: Casino
Geo: Australia
Rating: 0 ➔ 4.3
Read Case Study
Crypto casino
Crypto
×3
Organic traffic

Crypto casino

After SERM promotion of the Trustpilot page, the brand's organic traffic tripled.

Niche: Crypto
Service: SERM
Growth: ×3
Read Case Study
Betting in Slovenia
Betting
1.5K
Visits per month

Betting in Slovenia

The Trustpilot page grew to 1,500 organic visits a month and became a separate channel.

Niche: Betting
Geo: Slovenia
Channel: organic
Read Case Study
The double strike effect
SERM AU
×2.5
Review page traffic

The double strike effect

Review page traffic grew from 422 to 1,000+ visits together with work on Google results.

Geo: Australia
Before: 422
After: 1,000+
Read Case Study
All Trustpilot case studies with numbers
🔒 NDA: We strictly respect privacy. Some project data is hidden for security reasons.

Related Reputation Services

What else shapes how your brand looks in search.

full program Online reputation management Reviews, search results, ratings and monitoring in one program. Learn more from $500 Reverse SEO Pushing negative results out of Google's top 10 for your brand name. Learn more from $500 Search box optimization Positive autocomplete suggestions for your brand and pushing negative ones out. Learn more

Further reading

Trustpilot Reputation Management FAQ

A short answer on how Trustpilot works and what we can and cannot do. More detail in our guides: how to remove negative reviews on Trustpilot, how to respond to a bad review (+6 templates), how to increase your Trustpilot rating, Trustpilot case studies with real numbers.

What does Trustpilot reputation management include?

▼

A profile audit, invitations to every customer after a purchase, review replies, disputing reviews that break the guidelines, monitoring and a monthly report. We do not write or buy reviews.

How much does Trustpilot reputation management cost?

▼

Packages start at $490 for the US and other markets and at $290 for CIS markets; the largest package is $1,700 and $1,390. The price depends on the number of markets and the review volume. We give the exact figure after the profile audit.

Can you remove negative reviews from Trustpilot?

▼

Only reviews that break Trustpilot's guidelines can be removed: fake reviews from people who were never your customers, reviews posted by competitors, reviews with personal data, abuse or promotion. We find such reviews, prepare the report with evidence and follow it up. Trustpilot makes the final decision. Honest negative reviews stay, and we answer them so that a buyer sees how the company solves problems.

Why is your service more expensive than cheap marketplaces?

▼

Cheap marketplaces sell written reviews: Trustpilot removes them and the profile gets a warning. We do not write reviews. We set up invitations to real customers after a purchase, reply to reviews and dispute rule violations. A rating built this way does not disappear.

How is the Trustpilot TrustScore calculated?

▼

TrustScore is not a simple average of stars. Trustpilot adds 7 hidden 3.5-star reviews to yours and gives more weight to recent reviews. That is why a small profile can drop after two or three angry reviews, and why a steady flow of reviews from real customers moves the score faster than one old batch of good ones.

How long does it take to improve a Trustpilot rating?

▼

It depends on how many customers you have each month. Invitations go out after every completed purchase, so the rating changes at the pace of your sales. We start within 7 days of the audit and show the first figures in the monthly report.

Can Google penalize my site for working with Trustpilot?

▼

No. Work by Trustpilot's rules is ordinary review management, and Google does not penalize sites for it. Your Trustpilot page often ranks right under your site for brand searches, so its rating is one of the first things a buyer sees.

Is this legal in the UK and the EU?

▼

Yes, as long as you work with real customers. Since April 2025 the UK DMCC Act bans fake reviews and concealed incentives for reviews. In the EU, similar rules come from the Omnibus Directive. We invite every customer, do not pay for reviews and do not write them, so these bans do not apply to our work.

Do I need a paid Trustpilot plan?

▼

Not necessarily. You can start on a free Trustpilot Business account: it covers review replies, reporting violations and basic invitations. A paid plan is needed for larger invitation volumes, store or CRM integrations and website widgets. After the audit we tell you whether it will pay off for you.

What do you guarantee?

▼

Reviews from real customers collected through invitations do not disappear: their authors have a verified purchase experience. We guarantee delivery of the agreed plan: invitations, replies, disputing violations and profile monitoring throughout the engagement. Nobody can guarantee the removal of a specific review: Trustpilot makes that decision.

Reputation Management

Protect Your Brand.

Fill out the brief to receive a structured reputation roadmap focused on profile optimization, risk management, and long-term brand trust growth.

56
SaaS / FinTech
iGaming / Affiliate
Where should we reply?
Strictly Confidential & Secure