You can see where the deal goes to a competitor and where we start.
SaaS / FinTech / iGaming / B2B
Search Presence Management
The client chooses not in Google, but in five places at once
We find every place where the client chooses before buying and close the ones where you are absent.
In business since 2019
500+ campaigns
7+ platforms where the choice happens
60-90 days for the first cycle
US / EU / Global markets
Transparent reports
The client looks for you in five places. You answer in only one.
A typical journey before choosing a vendor. Less than two hours between the first query and the decision. Most of the touchpoints passed the brand by.
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"Brand name + reviews"
The brand answers -
"Alternatives + category"
A competitor answers -
"How to choose + category"
The brand is not in the top 10 -
"Brand name + legit"
The profile is almost empty -
"Top services + category"
AI does not name the brand
1/5
presence points
The deal was closed by a competitor exactly where you were not visible. None of these searches ever reached the CRM as a "lost lead": for the sales team, this client simply never existed.
Check your own presence mapThe closer the client is to the money, the less they look at your website
Four types of search before the purchase: from the hottest to the coldest. Your website confidently answers only the last one, the furthest from the deal.
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01 Money on the table
"Who else is there besides you?"
The budget is approved, the client is choosing between two or three finalists. Days remain until the decision.
The answer lives on Reddit · AI · alternatives lists Your website is not here -
02 Looking for a reason to change their mind
"Can they even be trusted?"
You have already been chosen and are now being verified before payment. One bad discussion thread cancels the deal.
The answer lives on Reviews · forums · branded search results Here your website is not trusted -
03 Making a shortlist
"The best service for my task"
They understand the task but do not know about you yet. This is exactly where that list of finalists is formed.
The answer lives on Ratings · lists · AI · directories You either make the list or you don't -
04 Not choosing a vendor yet
"How do I even solve this problem?"
They are studying the topic. The deal is far away, but this is exactly where the first impression of the brand is formed.
The answer lives on Google · YouTube · guides and articles Your website works here
Classic SEO covers the bottom row. The deal is decided in the top three, where your website is completely absent.
See which rows are covered for you →And your influence is not the same everywhere
Platforms differ not in popularity but in how much control you have there. That determines which tool can even work there at all.
Outer circle
You influence indirectly
Foreign territory
Reddit and forums"Best of" listsMediaAI answers
The outcome is decided by what third parties write about you. Nothing can be fixed here directly: you can only influence through the sources that authors and AI rely on.
What it threatens:the client reads comparisons and complaints, chooses a competitor, and you never even find out the deal existed.
Middle circle
You influence halfway
Shared territory
Google MapsTrustpilotG2ClutchCapterraYouTubeDirectories
You create the profile, but the rating and the display order are set by the platform and the clients. What works is the completeness of the listing, the freshness of reviews and whether you reply to them.
What it threatens:one fresh negative review without a reply outweighs your rating at the moment of the pre-payment check.
Core
Only you decide
Your territory
WebsiteLanding pagesProduct pagesBlog
The only circle where you change everything yourself: you fix the page today, the result is visible within weeks. And the only one that classic SEO covers.
Under control:you cover this part yourself or with any SEO contractor.
Search presence map
First we build the search map. Only then we choose the tools.
The map shows in which choice points you are absent. The work list appears only after it.
The client searchesWhere they searchWhat they see nowQueue
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"which CRM to choose for a dental clinic"
RedditAI answersThree competitors. You are absent. 1st queue
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"[your brand] reviews scam"
TrustpilotForumsTwo old complaints above the website. 1st queue
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"best CRMs for clinics 2026"
ListsAI answersYou are in one list out of seven. 2nd queue
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"how to manage patient appointments without Excel"
GoogleYouTubeYour article is at the top. Holding
An example. Every project has its own map.
Points, priority and a metric instead of a volume of links and articles.
Each gap needs its own tool
We do not start with a service. First we find where exactly you were not found, and only then decide what to close it with. Below are the four most common gaps and what actually closes them.
"When we are compared, it's not us who gets named"
- We join the discussions where people ask for advice and compare options.
- We answer the questions where they are asked before the purchase.
- We fix the sources that AI relies on when building its lists.
"We get checked before payment and they find emptiness"
- We fill the profiles on review platforms and bring them into search.
- We work on the rating and freshness: reviews, replies, reaction to negativity.
- We tidy up the search results for the company name.
"We have a website, but only cold visitors come"
- We create pages for choice and comparison queries, not just general topics.
- We strengthen them with links so they hold their positions in search.
- We add mentions on third-party sites where you are not yet present.
"They search next to us but go to a competitor"
- We prepare listings on maps and in local directories.
- We collect reviews for each city, not for the company overall.
- We occupy the special SERP blocks: maps, answers, showcases.
Mark what looks like your situation
Eight signs that the demand for your service exists but the brand is absent at the moment of choice. The marks go nowhere: they simply get added to the request if you decide to leave one.
Sample document
What the map you receive looks like
Not a presentation with conclusions, but a working file. The marketer takes tasks from it, the owner sees what they paid for and what is already closed.
Queries
Platforms
Competitors
60-90 day plan
Work report
What we doWhereFor which queryTimelineStatus
01"Us vs competitor" comparison pageWebsitecomparing optionsweeks 1-3in progress
02Answers in threads where people ask for adviceDiscussions"what to choose"weeks 2-6in progress
03Bringing the review profile into searchReview platformbrand + reviewsweeks 1-4done
04Sources AI takes its answer fromExternal sites"best services for…"weeks 4-9queued
05Listing and reviews for each cityMapsservice + cityweeks 3-7queued
An example to demonstrate the format, not your project. Your file will have as many rows as choice points we find. Usually that means dozens.
You can see where the money goes this month, which choice points are already closed and what remains. Without digging through 40-page reports.
Rows go straight into work as they are: query, platform, timeline, owner. No need to translate strategy into tasks manually.
How much it costs and what the price depends on
We give the exact figure after the audit: the scope of work depends on GEO, languages and the number of platforms. But it is more honest to know the benchmarks upfront rather than find out on the third call.
First check whether this is about you
The client compares you with alternatives, reads reviews and asks for advice before the demo.
Before registering, you get checked: who you are, what is written about you, whether money can be trusted to you.
The choice is driven by overviews, complaints, ratings and "best of" lists on other people's sites.
Before the first call, they study cases, expertise and reviews, often without your participation.
Decisions are made by the map, city-specific reviews and recommendations from acquaintances.
We do not sell volume: 30 links, 10 articles or 20 mentions. For the same money, every item in the plan is tied to a specific point where the purchase decision is made.
Audit and presence map
Fixed price per projectA standalone project with a clear result. We give the price after a short brief: it depends on the number of GEOs and platforms.
- 5-10 queries where the purchase decision is made
- Platforms where these queries are actually asked
- Who occupies these points now instead of you
- A 60-90 day work plan with priorities
The map stays with you even if you continue without us.
Focused program
from $1,500 / monthOne market, a limited pool of queries and two or three platforms that actually influence the choice.
- We create and strengthen assets for specific choice points
- One person responsible for the entire search picture
- Monthly report: point, platform, status, next step
- Priorities are reassembled based on facts, not once a year
The first cycle takes 60-90 days: in less time the map does not manage to turn into a result.
Several markets and platforms
from $2,500 / monthWhen there are several markets and languages, and the work has to happen simultaneously in search, on maps, in discussions, reviews and AI answers.
- A separate map for each market and language
- Dozens of choice points instead of a few
- Parallel work across all significant platforms
- The final budget is calculated individually after the audit
We do not make one-size-fits-all plans: the same scope does not fit different businesses.
What moves the price
- Markets and languages. Every new market requires a separate map and its own set of platforms.
- How many queries we take. Ten choice points and sixty require different amounts of work.
- Competition. Where the points are already taken, winning them back takes longer.
- How much we create from scratch. If there are no profiles, pages or reviews at all, the first cycle is heavier.
- Speed. Tight deadlines require working across several platforms simultaneously.
- Where the choice happens. For a local business it is maps and reviews; for SaaS and B2B it is lists, discussions and AI. We connect the circles one by one, not all at once.
Confirmed results
Published results for the points that presence is made of
Published results of individual directions, not a fictional comprehensive case.
Review search · USA70+
targeted visits per month
The Trustpilot page secured rankings for 24 keywords.
Published case ↗Google · Australia2.5×organic traffic growth
The review page grew from 422 to 1,000+ visits.
Published case ↗iGaming · several markets≈4,000targeted visits per month
Trustpilot grew from zero search visibility.
Published case ↗Boundary of responsibility
We control the work. We do not promise to control the algorithms.
We guarantee the quality of analysis, the strategy, the delivery of the scope, transparent reporting and systematic work.
- We do not promise a brand monopoly in search results
- We do not guarantee a position on a third-party platform
- We do not promise the wording of an AI answer
- We do not guarantee that a piece gets indexed
- We do not hand the same scope to every client
- We do not promise a fixed number of leads
- We do not take on results in 30 days
- We do not work if there is no product, website or demand
- We do not launch a program with a budget far below $1,500 per month
- We do not sell a single tool without a presence map
Before the Search Presence project starts
01What is search presence management?
Search presence management means systematic work on where and how a brand shows up in the audience's important search scenarios across different platforms, not just in Google.
02How is Search Presence different from SEO?
SEO mostly works on the organic visibility of your own website. Search Presence looks at the entire search journey: the website, Maps, Reddit, reviews, YouTube, AI and independent sources.
03We already have an SEO contractor. Why do we also need Search Presence?
We do not come to replace them. The SEO contractor is responsible for the website: rankings, traffic, the technical side. Outside the website remain the points where the client actually makes the decision: discussions and forums, "best of" lists, map listings, review platforms and AI assistant answers. Usually no one is responsible for them. Most often we work alongside the existing contractor: they hold the website, and we cover the remaining points and the overall plan. If there is no contractor, we take the website too.
04How is Search Presence different from SERM?
SERM focuses primarily on branded search results and reputation outcomes. In Search Presence, branded queries are only one part of the overall demand map.
05How is this different from Community Marketing?
Community Marketing works with the brand's participation in communities. Search Presence uses communities when the audience goes there to look for information, a comparison or a recommendation.
06Which platforms are included in the work?
There is no fixed list. Platforms are chosen based on audience behavior, GEO, product and the influence of a specific search point on the decision.
07Do we need to work with all platforms at once?
No. After the audit we identify the priority search points with the biggest potential business impact and build a focused scope.
08When do the first results appear?
Some assets can be created quickly. Changes in organic visibility, branded SERP and AI visibility are usually assessed over 60-90 days and beyond.
09How is the result measured?
Through intent coverage, platform coverage, search visibility, the share of helpful results, traffic, AI visibility and business conversions when the client's analytics is available.
10Can we start with one GEO?
Yes. For a focused scope, one GEO is often the right starting model. Once the hypotheses are validated, the work is scaled.
11Do you guarantee the brand gets into ChatGPT or Google TOP?
No. Decisions of third-party algorithms cannot be guaranteed. What can be done is systematically increasing the number and quality of relevant sources and search assets of the brand.
What happens after the request
So you understand what you agree to when pressing the button.
- 01
We reply during business hours
First by email. Then however is convenient for you: email, call or messenger.
- 02
A short conversation, about 30 minutes
We go through who your client is, what they search for before buying and in which market. Access to the website or analytics is not needed at this step.
- 03
We show 3-5 gaps before any payment
Concretely: where the demand exists, where you are absent and who occupies these points now. This is free and does not oblige you to anything.
- 04
Then you decide
If the gaps look familiar, we propose an audit and a plan. If not, we part ways, and the gaps we found stay with you.
These are the people who will work with you
You know right away who runs the communication and who to contact about the project. You can meet them even before the work starts.
Scroll to meet the whole team
- We sign an NDA on request
- We do not call without warning
- We do not add you to a mailing list
- We do not share data with third parties
Search presence audit
Find out where the brand gets lost during search and choice
We will check the key queries, platforms, competitors and what the client sees about you now. We will show which points already work for you and where to start.