You see which discussions send deals to competitors and where we start.
SaaS / FinTech / iGaming / B2B
Community Marketing: your brand inside communities
Your buyer asks Reddit for advice. Your competitor answers.
We bring your brand into the threads where buyers choose: Reddit, Telegram, Facebook groups, forums. We answer there as experts, not as advertising.
Working since 2019
500+ campaigns
Reddit · Telegram · Facebook · forums
Free niche mini-audit
US / EU / Global markets
Transparent reporting
The advice has been given. Just not by you.
The life of a single "what would you recommend" thread in a niche community. The question was asked once, but the thread keeps answering it for years: in search and in AI answers.
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"What would you recommend for my case?"
Question posted -
A happy user recommends your competitor
40 upvotes -
The thread ranks for "best + category"
Read by thousands -
AI assistants retell the thread's top answer
The advice multiplies -
The thread keeps selling your competitor
You are not in it
0replies
from your brand in the thread
One thread works for years. People find it in search, AI retells it, other discussions link to it. As long as you are absent, all that time it sells someone else.
Find these threads in my nicheFour questions your audience asks in communities
From the hottest to the coldest. Advertising does not reach these threads. The only way in is to take part.
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01 Money on the table
"Any alternative to [competitor]?"
The buyer already uses someone else's product and is unhappy. Ready to switch to whoever gets named in the replies.
Answer lives in Comparison threads · niche subreddits Named or not named -
02 Looking for a reason to back out
"Is [your brand] legit?"
You have already been picked and are being checked before payment. A thread with no brand reply reads as confirmation of the worst.
Answer lives in Brand search · Reddit, Telegram, forums Silence here is expensive -
03 Building a shortlist
"Who is best in this space? What should I pick?"
They understand the problem but are comparing products for the first time. This is where the shortlist is formed.
Answer lives in "What to choose" threads · Q&A platforms This is where finalists are chosen -
04 Not choosing a vendor yet
"How do I even solve this problem?"
The deal is far away, but a useful answer here is remembered. When the choice comes, the familiar name wins.
Answer lives in Guides · breakdowns · experience threads This is where trust is earned
Ads and SEO do not reach this far. Only those who take part make it into these discussions.
See what people ask in your niche →
Discussion map
First we find the discussions. Only then we decide where to take part.
The map shows where your audience already asks and who answers them. The participation plan comes only after that.
DiscussionWhere it livesWhat is there nowPriority
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"Any alternative to [competitor]?"
Niche subredditGoogle topTop answer praises a competitor. 40 upvotes. 1st priority
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"[your brand] is legit?"
Reddit searchTelegram chatsThread sits with no brand reply. 1st priority
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"What to choose in 2026: any tips?"
Q&A platformsAI answersYou were mentioned once out of six. 2nd priority
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"How I solved [problem]: my experience"
Niche forumYour guide is collecting upvotes. Hold
An example. Every niche has its own map.
Specific threads and priorities instead of vague "social presence".
Each gap needs its own format of participation
We do not start with "let's post comments". First we find which discussions you are missing from, and only then decide how to enter. Below are the four most common gaps.
"Every recommendation names someone else"
- We enter existing threads of comparisons and recommendations with expert answers.
- We track new questions of the "what to choose" type and answer while the thread is hot.
- We mention the brand naturally, where it answers the question instead of replacing the answer.
"People ask about us and get silence"
- We monitor brand mentions across communities, including "is [brand] legit".
- We reply as the brand or as an expert, calmly and on the merits.
- We address negativity inside the thread before it becomes the top result for your brand.
"Other people's threads on our topic rank in Google"
- We create owned threads: cases, guides and breakdowns that the community upvotes.
- We enter threads that already rank and are read from search for years.
- We build community pages as an asset for Google and AI answers.
"We want leads through expertise, not ads"
- We grow an expert account for your team member across niche communities.
- We publish breakdowns with real numbers that the audience saves and shares.
- We handle inbound direct messages: warm B2B leads with no ad budget.
Individual services:
Reddit marketing
Tick everything that sounds like your situation
Eight signs that communities in your niche are already selling, just not you. Nothing is sent anywhere: the ticks are simply prefilled into the form if you decide to submit it.
Sample deliverable
What the plan you receive looks like
Not a slide deck with conclusions but a working file. The marketer pulls tasks from it, the owner sees which discussions the brand entered this month.
Communities
Topics and threads
Competitors
Monthly plan
Delivery report
What we doWhereFor which questionTimingStatus
01Reply in a competitor alternatives threadNiche subreddit"any alternative"week 1done
02Replies to questions about the brandReddit search"is [brand] legit"week 1in progress
03Owned thread: case breakdown with numbersNiche forum"how to solve this"weeks 2–3in progress
04Growing the expert accountThree subredditstrust and karmaongoingin progress
05"How to choose" guide built with the communityQ&A platform"what to choose"weeks 3–6queued
A format demo, not your project. Your file will hold as many rows as there are live discussions we find in your niche.
You see which discussions the brand entered this month and what it produced: upvotes, replies, clicks, inbound requests.
Rows go straight into the backlog: thread, platform, format, deadline. No need to translate strategy into tasks by hand.
What it costs and what drives the price
We name the exact figure after the mini-audit: scope depends on the niche, GEO and number of platforms. But it is fairer to know the ballpark upfront than to discover it on the third call.
First check whether this is about you
Your categories are discussed in subreddits daily: alternatives, comparisons, migrations.
Before trusting anyone with money, people ask communities: "has anyone used this, is it safe?"
The choice is driven by discussions, player experience and "who can be trusted" questions.
Vendors are found through recommendations, and expert answers bring warm leads into your DMs.
The purchase decision follows reading other people's experience in threads and reviews.
We do not sell "20 Reddit comments". We sell brand presence where the audience decides who to trust, long before they visit your site or talk to sales.
Community mini-audit
Free before the startIf the niche potential is unclear, we verify it on real data instead of promises.
- Active subreddits, chats, groups and forums in your niche
- Real threads where your audience already asks
- Which competitors are present there and how
- 5–10 specific opportunities to enter
The list stays with you even if you continue without us.
Full program
$1 250–2 000 / monthOne market and the priority communities of your niche: systematic participation instead of one-off comments.
- Replies in existing threads and monitoring of new ones
- Owned threads: cases, guides and breakdowns built for upvotes
- Growth of a brand or expert account
- Monthly report: thread, format, response, next step
The effect compounds: the longer the brand is in discussions, the more often it gets recommended without us.
Several markets and platforms
Custom quoteSeveral GEOs, languages or simultaneous work across multiple community platforms.
- A separate community map for every market and language
- Dedicated accounts and tone of voice per platform
- Parallel work across all meaningful communities
- Budget is calculated after a mini-audit of each market
We do not build one-size-fits-all packages: community activity varies too much between niches.
What drives the price
- Niche activity. Ten live discussions a month and a hundred require very different effort.
- Markets and languages. Every new market needs its own community map and its own accounts.
- Number of platforms. Reddit alone, or Reddit plus Telegram, Facebook groups, forums and Q&A at the same time.
- Starting point. With no accounts and no participation history, the first months are harder.
- Content. Whether you supply the material or we write it for every thread.
Scope of responsibility
We are accountable for the work. We do not promise to control communities.
We guarantee research quality, native participation, compliance with platform rules, transparent reporting and systematic work.
- We do not guarantee every post or comment survives
- We do not guarantee fixed reach
- We do not promise an exact number of leads upfront
- We do not guarantee indexation or ranking of a thread in Google
- We do not turn the work into spam and mass links
- We do not hand the same scope to every client
Before we start with communities
01What is community marketing?
It is a systematic brand presence in the communities where your audience discusses problems, compares products and asks for recommendations: Reddit, Telegram chats, Facebook groups, X, WhatsApp groups, forums and Q&A platforms. The brand takes part in those threads as an expert, not as an ad banner.
02Is this only about Reddit?
No. Reddit is the main platform right now, but the work is not limited to it: Telegram chats, Facebook groups, X, WhatsApp groups, niche forums, Quora and other Q&A platforms. We pick platforms by where your audience actually spends time, not by how popular a platform is in general.
03How is this different from Reddit ads?
Ads are labelled as ads, and people making a choice scroll past them. We work inside the discussions themselves: answering questions, joining comparisons, running expert accounts. Those answers get read precisely because they do not look like advertising.
04Will the accounts get banned?
We follow each community’s rules: warmed accounts, natural participation, no spam and no mass link drops. Nobody can guarantee that every single post survives, so the plan is built so the result never depends on one comment.
05How is this different from SERM?
SERM cleans up search results for your brand name. Community marketing works earlier: inside discussions where the buyer is still comparing options and often has not heard of you. The two reinforce each other.
06How does this affect SEO and AI answers?
Reddit and forum threads rank in Google for comparison and choice queries, and AI assistants lean on live discussions when they recommend products. Presence in the right threads works as a long-term asset both in search and in AI answers.
07Can we post as the company?
There are two formats: an official brand account and personal expert accounts of your team. Which one fits depends on the platform and the type of discussion. Most often both run in parallel, each in its own role.
08When do the first results appear?
First answers and mentions appear within the first weeks. The systemic effect compounds: the longer the brand is present in discussions, the more often it gets named without us.
09How is the result measured?
The number of quality mentions and discussions, engagement, indexation of threads in Google and their positions, referral traffic and inbound requests where trackable, and branded demand dynamics. The exact metric set is agreed before the start.
10How much does it cost?
The standard range for the full program is $1,250–2,000 per month. Several GEOs, languages or platforms at once are quoted individually. If the niche potential is unclear, we start with a free mini-audit.
What happens after you submit
So you know exactly what you are agreeing to when you click the button.
- 01
We reply during business hours
By email first. After that, however suits you: email, a call or a messenger.
- 02
A short call, about 30 minutes
We work out who your buyer is, what they look for before purchase and in which market. No site or analytics access is needed at this stage.
- 03
A free mini-audit before any payment
Real discussions, subreddits, chats and groups, the competitors inside them and 5–10 specific opportunities to enter. Free and with no obligation.
- 04
Then it is your call
If the gaps look familiar, we propose an audit and a plan. If not, we part ways and the gaps we found stay with you.
These are the people you will work with
You know from the start who runs communication and who to reach out to. You can meet them before any work begins.
Swipe to meet the whole team
- NDA signed on request
- No calls without warning
- No newsletter sign-ups
- Your data is never shared with third parties
Community mini-audit
Find out where your audience already asks for advice
We will show real discussions in your niche, the competitors inside them and 5–10 specific scenarios for your brand to take part. Free, and based on real threads rather than theory.