“Top 10” roundups, comparisons and alternatives pages. These are what ChatGPT and Google retell when a buyer is choosing a vendor.
When a buyer asks “which tool should I pick”, AI doesn’t go to your website. It retells “top 10” articles and comparisons. If you’re not in those articles, you’re not in the answer.
These options come up most often:
Sources: Ahrefs (26,283 URLs cited by ChatGPT across 750 prompts), Peec AI (almost 200,000 answers from 8 AI systems), 2026. Brands in the mockup are fictional.
Roundups and comparisons cover the three middle steps. This is where buyers narrow the choice down to two or three options, and where brands lose them most often.
If you’re missing at step two, the buyer won’t reach you at steps three and four.
We find the roundups buyers see and AI cites, and pitch your product to the authors with the facts they need.
The buyer is already choosing between you and a competitor. We give them an honest comparison they will find in search and AI can quote.
Roundups go stale every year, and AI prefers current ones. We make sure you stay in the new versions and the facts about you are right.
A “you vs competitor” page only works if it’s honest. Here’s what we build it from.
YourProduct is a fit if you need online booking and patient reminders out of the box.
MedDesk is better if inventory tracking and multiple locations matter more.
4Sources: pricing pages and documentation from both companies, checked September 12, 2026.
AI and readers take the answer from the first lines. We say right away who each product is for.
Where the competitor is stronger, we say so. Readers will check, and the page earns more trust.
Prices and features change. A recent date is a signal for both people and AI assistants.
Links to both sides’ pricing and documentation, not just your own.
We come to editors with a ready-made set of materials. Adding your product becomes easier than leaving it out.
We follow every roundup through to the author’s reply. The report shows everything: where you were added, where you were turned down and why.
An illustrative sample: names and numbers are made up.
Link building and buying spots solve different problems. Here’s how they differ from editorial work with roundups.
We do link building too, but it’s a separate service with a different goal: lifting your site’s rankings.
We find “best of” articles and comparisons for your queries in the markets you target.
We gather facts, prices, screenshots and access for authors.
We pitch authors and editors and build comparison pages on your site.
Where you appeared, where you were turned down and why, what comes next.
monthlyWe quote the work after the check, once we can see how many roundups and markets are involved.
We find roundups and comparisons in your category and show where you’re missing.
For when you need 3-5 honest comparison and alternatives pages on your site.
For companies that need to be in roundups across several markets.
Can be part of the Search Presence program alongside other platforms. We don’t buy spots in roundups: the author decides.
Roundups shape buying decisions, so there is no room to mislead readers or search engines here.
Consistent work with authors and editors, honest comparisons on your site and a transparent report on where you appeared and why.
Check roundupsThey are the last stage of choosing: the buyer already understands the problem and is looking for a shortlist. These articles rank high in search and are cited by AI assistants more than anything else. According to Ahrefs, they account for 43.8% of links in ChatGPT answers.
Link building earns links to lift your site’s rankings. Here the goal is different: to have your product named in the articles people read while choosing, and in AI answers. There may or may not be a link.
Third-party roundups give you reach, while your own comparisons cover the specific “you vs competitor” query. Whoever types it is close to buying, and it is better if they read an honest comparison on your site than on your competitor’s.
If a site sells placements, they must be labeled as advertising or sponsorship. We don’t buy hidden paid spots: that breaks search engine rules and advertising laws in the US and EU. The core of the work is editorial outreach.
It depends on the niche and the publications. The author decides on every spot, so our report shows every attempt, not only the successful ones.
With a search presence audit or a short check: we will show which roundups your buyers see and which of them leave you out.
It’s the work around list articles: “10 best CRMs”, “Salesforce alternatives”, “X vs Y”. The goal is for your product to be included in these articles and described accurately, because buyers read them before purchasing and AI assistants rely on them.
We look at which articles rank at the top of Google for buying-decision queries in your markets and which of them ChatGPT, Perplexity and Google’s AI answers cite. We start with the ones both people and AI see.
No, and that’s the honest answer: the author decides. We’re accountable for the work: the list of roundups, materials for authors, the pitches and a report on every attempt. If someone guarantees placements, it’s most likely a hidden paid deal.
We send the author up-to-date facts with links to sources and ask them to update the article. It’s one of the fastest wins: authors care about accuracy too.
Yes, as long as the product genuinely serves that market: a site in the market’s language, pricing, support and customers. List authors care about the product and the facts, not where the team sits.
Share your website. We will find the “best of” lists and comparisons your buyers see and AI cites, and show where you are missing.