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Trustpilot Review Removal

Trustpilot review removal service

Fake reviews come down when the violation is proven

We find reviews that break Trustpilot's guidelines, collect the evidence, file the report under the right rule and follow it until Trustpilot decides. Honest negative reviews stay, and we tell you that upfront.

Check my reviews What can be removed
Trustpilot 4.5out of 5 Clutch 5.0out of 5
20reviews about another business removed, iGaming, EU
1.6 → 2.4rating after the removal, in 70+ days
~70%of the reviews clients ask us to remove come down
0written or bought reviews, ever

How Trustpilot Review Removal Actually Works

There is no button that deletes a review, and no agency has one. A business flags a review from its Trustpilot Business account and names the guideline it breaks. Trustpilot's content team checks the report and either removes the review or leaves it up. So the whole job is to choose the right reviews, prove the violation and keep the report moving.

Who decides

Only Trustpilot

Removal cannot be bought from Trustpilot, and a paid plan does not change moderation. A service that "guarantees removal" is promising a decision it does not make.

What it checks

A guideline and proof

A moderator compares the review with one specific guideline. For some reasons Trustpilot asks the reviewer to show proof of a genuine experience; if the proof does not come, the review comes down.

What we do

The work around the report

We sort the reviews, cross-check them with your order data, prepare the wording and evidence, file from your account and follow up. You see every report and every decision.

~70%
of the reviews clients ask us to remove come down

Most reviews companies want gone are not from customers at all

When a company comes to us with a list of reviews it wants removed, about 7 in 10 of them turn out to break Trustpilot's guidelines: competitors, people who confuse you with another business, coordinated attacks, reviews with no real purchase behind them. These are exactly the reviews Trustpilot takes down when the violation is proven, and on average they do come down. The remaining reviews are usually from genuine customers: for those we write replies and build a flow of new reviews instead of filing reports that will fail.

Removed after our reportsGenuine reviews: reply and new reviews instead
Average across our Trustpilot projects. Each review is decided by Trustpilot, so this is our track record, not a guarantee for a specific review. You get our estimate for your list before any work starts.
How a report moves: a rule-breaking review, our evidence attached, Trustpilot checks it against a guideline, then the review is either removed or stays with a public reply from the company.

6 Grounds for Removing a Trustpilot Review

These are the situations where Trustpilot's guidelines give a real reason to take a review down. For each one, here is what it looks like on a profile and what evidence makes the report work.

01

Not a genuine experience, or about a different business

The author never bought from you, describes a product you do not sell or confuses you with a company with a similar name. This is the most common ground and the one that works best.

Evidence
  • No order, account or ticket under the reviewer's name or email
  • Details that do not match your business: prices, products, locations
  • Proof of the other company the review is really about
02

Conflict of interest: competitors and ex-staff

A review from a competitor, its employees or your former employees. Under Trustpilot's rules this is not a customer experience, whatever the stars say.

Evidence
  • Links between the reviewer profile and a competitor
  • Employment records or public profiles of a former employee
  • Wording that repeats a competitor's marketing
03

Personal information in the review

Names of your staff with contact details, phone numbers, emails, addresses, order or document numbers. Trustpilot takes such content down without arguing about the substance of the review.

Evidence
  • A screenshot with the personal data marked
  • Whose data it is and why it should not be public
04

Harmful or illegal content

Threats, hate speech, discrimination, obscene language, or an accusation of a crime presented as fact without any basis. A harsh tone or "worst company ever" is not enough on its own.

Evidence
  • The exact phrases and the guideline they break
  • For claims of fraud or theft: records showing what really happened
05

Advertising, spam and promotion

Links to other sites, "go to X instead", promotion of a competitor, the same text posted from several accounts or on several company pages.

Evidence
  • The links or brand names in the text
  • Copies of the same text on other profiles
06

Coordinated attack or review bombing

A burst of 1-star reviews from new accounts within days, often after a public conflict, a news story or brand confusion. Separate reports get lost; one well-documented report does not.

Evidence
  • A table of reviews with dates, account age and repeated phrases
  • The trigger: a post, a thread, a similarly named company
  • Your normal monthly review volume for comparison

A short overview of these rules, together with how TrustScore is calculated, is also on our Trustpilot reputation management page. This page goes deeper into the removal work itself.

A genuine negative review stays, gets a public reply from the company, and new reviews from real customers follow.

What Will Not Be Removed

  • A real customer's negative review, even an angry one or one you find unfair
  • Complaints about price, delivery time, support or a refund policy
  • Old reviews that do not break any guideline
  • A review you would simply like to see gone because it hurts sales

If most of your negative reviews are genuine, removal is the wrong tool. What helps then is a calm public reply and a steady flow of reviews from satisfied customers. That is our Trustpilot reputation management service, and our guide on how to respond to a bad Trustpilot review has ready templates.

Why Your Own Report Often Gets Rejected

Flagging is free and open to every business. Most reports still fail, and almost always for the same five reasons.

1

It argues, not proves

"This is not true" is an opinion. A moderator needs a guideline and a fact, such as no order under this email.

2

The wrong reason is chosen

A review about another company flagged as "harmful" gets rejected, while the same review flagged as not a genuine experience often comes down.

3

Everything is flagged at once

Flagging every negative review looks like an attempt to hide criticism. Trustpilot can limit a business that misuses flagging, and real violations get lost in the noise.

4

No follow-up

After a rejection most companies stop. Often the review can be reported again with new evidence or under a more accurate guideline.

5

The attack is reported in pieces

Twenty separate reports about twenty similar reviews are weaker than one report that shows the pattern.

Want to try it yourself first? Our free guide on how to remove negative reviews on Trustpilot walks through the report step by step, and there is a report template in our Trustpilot tools.

How We Handle Review Removal

Five steps, from the first look at your profile to the report on decisions. The first reports usually go out within a week.

Step 1 · Days 1-3

Profile check

You send the profile link and the reviews that worry you. We sort every review into three groups: clear violation, possible violation, genuine feedback. You get the list with reasons and our estimate of how many will come down, before any reports are filed.

Step 2 · Days 3-7

Evidence

We cross-check reviewers with your orders and tickets, collect screenshots, find the company the review is really about, and build a table for a coordinated attack. We only ask you for what is needed.

Step 3 · Week 1-2

Reports

Each review is flagged from your Trustpilot Business account under one precise guideline, with a short factual explanation. No mass flagging.

Step 4 · Until a decision

Follow-up and escalation

We track every report. After a rejection we check whether there is new evidence or a more accurate guideline and file again; if there is not, we say so and stop.

Step 5 · Monthly

Report and next step

Which reviews came down, which stayed and why, how the TrustScore moved. For reviews that stay, we suggest replies and a plan for new reviews from real customers.

What you need

Access and order data

A user in your Trustpilot Business account (the free plan is enough for reports) and a way to check customers by name, email or order number. We sign an NDA if you need one.

Case: 20 Reviews About Another Business Removed

A licensed online casino in the EU lost registrations because its Trustpilot rating fell to 1.6. The reviews were real complaints, but about a different, closed offshore project with a similar name.

We separated the reviews that described incidents impossible on the client's platform (stolen crypto, unpaid winnings on another site), collected the evidence and reported each one under "about a different business". We did not buy reviews to bury the negative ones and did not file template complaints. Trustpilot's moderators confirmed the mistake and removed the reviews.

20reviews removed by Trustpilot
1.6 → 2.4Trustpilot rating
70+days, July to September 2026
$980total budget
The rating rose step by step as each batch of reviews was removed.
Read the full case

More results with numbers: all Trustpilot case studies.

Before and after: reviews about a different business became empty slots, while genuine reviews, including negative ones, stayed on the profile.

Safe Removal vs Risky "Removal Services"

Search for "remove Trustpilot reviews" and you will find offers with guarantees and pay-per-removal pricing. Before you pay anyone, including us, check how they plan to do it.

QuestionSafe approachRed flag
PromiseAn honest estimate of which reviews have grounds"100% removal guaranteed" for any review
MethodReports from your own business account under a named guidelineSecret contacts at Trustpilot, mass flagging, pressure on reviewers
Negative reviewsGenuine feedback stays and gets a replyBurying negatives under bought or written 5-star reviews
Risk to youNone beyond the time spentConsumer warning on the profile, removed reviews, a ban on flagging; in the UK, fines under the DMCC Act
TransparencyYou see every report and every decision"Leave it to us", no access to what was filed

For the UK and the EU. Since 6 April 2025 the UK DMCC Act bans fake reviews, concealed incentives for reviews and hiding genuine negative reviews to mislead buyers. In the EU, similar rules come from the Omnibus Directive. Reporting reviews that break the platform's rules is the legal side of this line, and it is the only side we work on.

What Review Removal Costs

Review disputes are part of our Trustpilot packages, which start at $490. The price depends on three things:

  • how many reviews have grounds for a report;
  • how much evidence has to be collected: one screenshot or a full table of an attack;
  • whether you also need replies and new reviews from real customers after the clean-up.

We name the exact figure after the profile check, and only take on reviews that have a real chance. Package contents are on the Trustpilot pricing section.

FIRST STEP

Send the reviews you want gone

Paste your Trustpilot profile link in the form and list the reviews that worry you. We reply with which ones have grounds for removal, which do not, and what it would cost.

Check my reviews

Trustpilot Review Removal FAQ

Short answers about removing reviews. For ongoing profile work see Trustpilot reputation management; to work out how many new reviews you need for a target score, use the TrustScore calculator.

Can you guarantee that a Trustpilot review will be removed?

▼

No, and nobody honestly can. Only Trustpilot removes reviews, and only when they break its guidelines. What we can share is our track record: on average about 70% of the reviews clients ask us to remove come down, because most of them turn out to be from non-customers, competitors or coordinated attacks. We guarantee the work: a check of every review you send, evidence, a report under the right guideline and follow-ups until Trustpilot gives a decision.

Which Trustpilot reviews can be removed?

▼

Reviews that break Trustpilot's guidelines: written by someone who was never your customer or about a different business, posted by a competitor or by your own staff, containing personal data, abuse, threats or false accusations of a crime, advertising and spam, and reviews from a coordinated attack. Honest negative reviews from real customers are not removed.

How long does Trustpilot review removal take?

▼

We check the reviews and send the first reports within about a week. Trustpilot's decision on a single report usually takes from several days to a few weeks, longer if the reviewer is asked to prove their experience. A large batch takes longer: in our iGaming case, 20 reviews about a different business were removed over 70+ days.

How much does it cost to remove Trustpilot reviews?

▼

Trustpilot packages that include review disputes start at $490. The price depends on how many reviews need a report and how much evidence has to be collected. We name the exact figure after we check the reviews you send.

Can I remove Trustpilot reviews myself?

▼

Yes. Any business can flag a review for free through its Trustpilot Business account. Most self-filed reports fail because they argue that the review is unfair instead of naming a guideline and attaching proof. Our step-by-step guide and report template are free to use.

What happens if Trustpilot rejects the report?

▼

We look at the reason, add new evidence if it exists and file a follow-up. If the review really does not break the guidelines, we tell you so, reply to it on behalf of the company and work on invitations to real customers so it stops being the main thing a buyer sees.

Will the reviewer or Trustpilot know that an agency filed the report?

▼

Reports are filed from your own Trustpilot Business account, as Trustpilot requires. The reviewer is not told who flagged the review. If Trustpilot asks the reviewer to prove their experience, the request comes from Trustpilot.

Is Trustpilot review removal legal in the UK?

▼

Yes, when it means reporting reviews that break the platform's guidelines. Since April 2025 the UK DMCC Act bans fake reviews and concealed incentives for reviews, and it also bans hiding or suppressing genuine negative reviews. That is why we only report real violations and never ask to hide honest feedback.

Reputation Management

Protect Your Brand.

Fill out the brief to receive a structured reputation roadmap focused on profile optimization, risk management, and long-term brand trust growth.

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SaaS / FinTech
iGaming / Affiliate
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