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Research: 79% of operators have an affiliate on their brand search results
Brand Protection

Brand protection against clones and brand bidding

We find everyone profiting from your name: clone sites, phishing, fake accounts, affiliates and ads on your brand. Then we take them down ourselves through registrars, hosts and platform rules, instead of sending you a list of violations.

79%Operators with an affiliate on their own SERP
£135kA year paid to affiliates for your own customers
6Threat types covered by one team
0Payments before the brand check
Threats

Six ways to profit from your name

Pick a threat: we will show what it looks like, how it hurts you and how we remove it.

Critical

Clone sites and phishing

A customer enters their card or password on a copy of your site. The money goes to a scammer, and the victim blames you.

How we remove it
  1. We record the evidence
  2. Complaint to the registrar and host
  3. Google Safe Browsing report
Where we act: Registrar · hosting · Google Safe Browsing
Check if you have this
How it differs from SERM

Real content gets pushed down, fakes get removed

Both are about what people see when they search your name. But a real review and a fake site are handled differently.

SERM

Real negative content

Alex M.★★★★★

The withdrawal took five days and support replied with templates. The money did arrive in the end, but it left a bad taste.

Illustrative example of a real review
What we doCannot be removed - we push it downWe strengthen pages people trust, and the negative drops off the first page.
More about SERM
Brand Protection

A fake posing as you

Fake
brand-bonus.site

[Brand] - official site. 200% bonus for new players
Your logo, your colours and a payment form that does not lead to you.

Example of a clone site · registered 3 days ago
What we doBreaks the rules - we remove itComplaints to the registrar, host and platforms: the threat disappears instead of moving lower.
Check for fakes
Free check

We run your name through every leak point

Search results, ads, lookalike domains, new certificates and social media. We come to the call with what we found and the top priority.

brand-check · [your brand]checking
[search]google.com/search?q=brand3 third-party sites in top 10
[ads]ads on your name2 advertisers
[domains]typos and lookalike letters14 found · 2 active
[ssl]new certificates with your name1 this week
[social]telegram · instagram · facebook1 account in your name
[apps]app store · google playclean
> top threat: clone with a login form on brand-login.co
> next step: complaint to the registrar and host

Sample output. Illustrative data: on the call we show findings for your brand.

Cost of the checkFreeNo commitment and no access to your systems.

What you get on the call

  • Threats found across all six areas
  • The top threat to start with
  • What can be removed and how
  • An estimate of what goes to affiliates
Run the check
What it costs you

How much you pay others for your own customers

Figures from our study of 2,904 UK gambling brands (article in Russian). Measured on public data, not surveyed. Below you can calculate it for your brand.

79%Affiliate on your SERPEight in ten operators have a partner on the first page for their name, earning commission on your customers.
£135kA year for your own customersWhat the median brand pays affiliates for players who typed its name themselves.
£5-30kA month you can win backWhat an audit of affiliates on your SERP and a brand bidding clause in the contract recover.

Affiliate overpayment calculator

Affiliates on the first page for your brand
Search your name in a private window and count partner sites
Model assumptions

As in the study: an affiliate usually ranks 4-6 and gets about 6% of clicks, half of those people come back to the brand via its link, and 15% of them pay.

You overpay affiliates £135,000 a year
A month£11,250
Customers a month credited to affiliates45

These are customers who were looking for you. You can win them back: get the partner off your brand SERP or ban it in the contract.

Check my search results
How we work

Every threat moves through four columns

This is what our brand board looks like. You get it in your report every month: what we found, what we filed and what is already removed.

Found2

Monitoring of search, ads, domains and social media

Adbonus-hub.ioAd on your name
SSLbrand-secure.netNew certificate
Evidence1

Screenshots, URLs, dates: without them a complaint is rejected

Affiliate · cloakingtop-casino-review.netChecked from 4 countries and 2 devices
Filed2

Complaints to platforms, registrars, Google and UDRP

Domain · UDRPbrand.betDispute filed, awaiting the panel
Telegram@brand_support_helpImpersonation complaint
Removed2

We record the platform's response and check it does not come back

Clonebrand-login.coHost took the site down
Adbrand-bonus.siteAd removed
Only legal mechanismsComplaints, domain disputes and contracts. No attacks.
!
We leave honest criticism aloneReal reviews are a job for SERM, not removal.
You approve complaintsYou see what goes where before it is sent.
🔒
ConfidentialLimited access, NDA on request.

Sample board: brand and addresses are illustrative. The removal decision is made by the platform or the panel; we are responsible for filing the complaint correctly and following it through to a response.

Who else does this

Software, lawyer or a team

Three types of providers do brand protection. We show honestly where we are stronger and where others are better.

TaskMonitoring platformTrademark lawyerBuylink.pro
Finds clones, phishing and domains Yes, automatically Usually works with what you found Yes
Takes it through to removal Not always: often a list and a report button Yes, through legal notices Yes, platform complaints and UDRP
Sees affiliates and brand bidding These are separate tools No Yes, brand search is our specialty
Shows what it costs the business Counts violations No Yes, in money and customers
Trademark litigation No Yes No, you need a lawyer for that
Why trust us with your brand

We studied the search results of 2,904 brands before offering protection

We know how brand search works and who profits from it, from data rather than gut feeling.

Research · 2026

Who owns your brand

The entire UK gambling category, no sampling: who holds the first page for brand searches and what it costs the operator.

2,904brands
1,595operators
79%with an affiliate on the SERP
39%invisible for their own name
Read the study (in Russian) →

"A realistic timeline, a clear plan, reports every two weeks and no hidden extras."

VolkoV · United Kingdom · summary of a review on search workTrustpilot ↗

"The first changes showed up in week five; by week eight the problem page had dropped from #3 to #14."

Olena MovchanLada FedorovaAnton Movchan People run your project, not a botOlena, Lada and Anton: you will meet them on the first call
Formats

Start with a free check

We quote the work after it, once the number of threats and markets is clear.

Step 1

Brand check

Free

We look at who is using your name right now and show you on a call.

  • Search, ads, domains, social media
  • Top threat and next step
  • Estimate of affiliate overpayment
Run the check →
One-off

One-off cleanup

By scope

When a threat is already found and needs to go now.

  • List of threats with evidence
  • Complaints to platforms, registrars and Google
  • UDRP domain recovery on request
  • Final report
Discuss the task →
Recommended

Monthly protection

After the check / mo

For brands where clones and fakes keep coming back.

  • Everything in the one-off cleanup
  • Monitoring of all six areas
  • Control of affiliates and brand bidding
  • Takedown board every month
Discuss protection →

For iGaming we add an audit of affiliates on your brand SERP and evidence for partner contracts. We do not promise removal by a fixed date: the decision is made by the platform or the panel.

Where we draw the line

When we are not a fit

Brand protection works only through platform rules and the law. So we say upfront what we do not do, and what we can offer instead.

  • We don't Remove a truthful review or article InsteadPush it off the first page with SERM
  • We don't Take down an honest competitor InsteadStrengthen your positions for your own name
  • We don't File complaints without evidence InsteadWe collect the evidence first, on the check
  • We don't promise Removal by a fixed date InsteadStatus and timing for every threat in the report
  • We don't Ban ads without rights to the name InsteadA ban through your partner contracts
  • We don't Clean search results of all criticism InsteadReview replies and work on search results
  • Not our field Dark web data leak searches Who can helpCybersecurity specialists
  • Not our field Counterfeits on marketplaces Who can helpLawyers and marketplace brand registry programs
FAQ

Brand protection questions

What it is and why

01What is brand protection?

It is work against anyone using your name without the right to: clone sites, phishing pages, fake accounts, bad-faith domains and ads on your brand name. The goal is to remove the threat at the source, so a customer does not end up with a scammer or pay an extra middleman.

02How is brand protection different from SERM?

SERM works with real content about you: reviews, articles, complaints. These usually cannot be removed, so they are pushed off the first page. Brand protection works with fakes and violations: clones, phishing, impersonation. These break platform rules and trademark rights, so they get removed completely. Many brands need both.

03What is total brand protection?

Four things together: finding everyone who uses your name, removing fakes at the source, controlling ads and partners on your brand, and regular monitoring, because clones come back. Separately they work worse: remove a clone without monitoring and it is back on a new domain a month later; monitor without removal and you just collect a list of problems.

04Why is brand protection important if people already know us?

The better known the name, the more profitable it is to fake. Clones and phishing hit your customers' money and their trust in you: the victim blames the brand, not the scammer. Ads and affiliates on your name take a cut from people who were already coming to you.

How it works

05Do we need a registered trademark?

For some of the work, yes. Complaints about your name in ads and many domain disputes rely on trademark rights and cannot be filed without registration. Phishing, clones that take money and accounts impersonating the company are removed under platform rules on fraud and impersonation, where a trademark is not required. On the check we will tell you what is available to you.

06Can you stop other advertisers bidding on our brand in Google?

Partly. Google restricts the use of your trademark in ad text, but in most countries it does not forbid buying your name as a keyword. So the main tool against brand bidding is the contract: a ban on brand bidding goes into your affiliate program terms, and we find the violators and collect the evidence.

07How fast are clone and phishing sites taken down?

It depends on the registrar, the host and the country. Phishing is usually removed fastest, because platforms are required to act on fraud. As a benchmark: according to BI.ZONE, 89% of phishing domains in the .ru zone are blocked within 24 hours of detection. UDRP domain disputes take longer, as it is a separate procedure decided by a panel. The status of every threat is in the report.

08What if a domain with our name is already taken?

If it is used in bad faith - for a clone, phishing or to sell it back to you - it can be recovered through UDRP. That requires rights to the name and evidence of bad faith. If the domain was registered honestly and does no harm, a dispute usually will not get it back, and we will tell you so straight away.

Format and pricing

09How are you different from brand monitoring software?

Monitoring software finds violations and shows them in a dashboard, and you often have to file the complaints yourself. We find them and take them through to removal. We also look beyond cybersecurity: which partners and advertisers sit on your brand search results and how much you pay them for it. If all you need is 24/7 automated monitoring of thousands of URLs, we will honestly tell you a platform is a better fit.

10Is it a one-off job or ongoing?

You can remove what has already been found in one go. But clones and fake accounts come back on new addresses, so a brand with a steady flow of customers is better off with monthly protection and monitoring.

11How much does brand protection cost?

It depends on the number of markets and platforms and on how many threats already exist. We quote an exact price after the check, once the scope is clear. The check before the call is free.

🛡️ Free Brand Check

See who is using your brand name.

Share your brand name and website. We will check search results, ads, domains and social media and show you what we find before any payment.

+500
SaaS / FinTech
iGaming / Affiliate
Where should we reply?
Strictly Confidential & Secure