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G2, 2026: half of B2B buyers now start their search in an AI chat
B2B directories and ratings

B2B review site marketing: G2, Capterra and Clutch

G2, Capterra, Clutch and industry directories remain the second strongest signal when choosing a B2B vendor, right after a free trial. We get your profile in order, set up review collection from real clients and keep an eye on categories and comparisons.

Check my profiles Which platforms matter
Trustpilot 4.5of 5 Clutch 5.0of 5
88%Of review-site citations in Google AI answers go to just 5 sites
50%Of B2B buyers start their search in an AI chat
#2Buying signal after a free trial
0Reviews written on behalf of clients
Where buyers compare

The platforms buyers and AI both see

The list depends on your niche. For SaaS, G2 and Capterra matter most. For agencies and services, Clutch and GoodFirms. For new products, Product Hunt.

G2

SaaS and software

The main B2B software directory. Since 2026 in one group with Capterra, Software Advice and GetApp.

Capterra

SaaS for SMBs

Comparisons by category and price, often at the top for “best [category]” searches.

Clutch

Agencies and B2B services

Vendor ratings with verified reviews. The main directory for agencies and development.

GoodFirms

Development and IT services

A directory and ratings of IT companies, often next to Clutch when buyers look for a vendor.

TrustRadius

Enterprise software

In-depth reviews for large buyers, valued in complex sales.

Product Hunt

New products and AI tools

A launch point: the product page stays in branded search for a long time.

88%of review-site citations in Google AI answers go to just five sites
#2strongest buying signal is reviews on B2B platforms, after a product trial

Sources: Reechee, State of B2B Software Buying 2026 (Gartner data and AI Overviews analysis), G2 2026 Buyer Behavior Report.

What we do with your profile

An empty profile loses even to a weak one

Buyers open three profiles side by side. The winner is not the one with the best product, but the one whose profile answers their questions.

YourProductCRM for clinics · 4 reviews
34%Profile completeness
  • Product description and who it’s for
  • Correct categories and subcategories
  • Pricing and plans
  • Screenshots and video
  • Integrations and features
  • Recent reviews from real clients
  • A reply to every review

Categories

The wrong category means you’re missing from the comparisons where buyers choose. We check where you should be and where competitors are.

Reviews from real clients

We set up the process: whom to ask, when, and through which official platform tools. Clients write the reviews, not us.

Replies and updates

We reply to reviews, update prices and screenshots, and track how you’re compared with competitors on the platform.

Sample check

What a check of your profiles looks like

We review each platform against five things buyers and AI see. Red gets fixed first.

PlatformProfileCategoryPricingReviews in 90 daysReview repliesScore
GG2 YesWrongNone20 of 6 35%
CCapterra YesCorrectOutdated01 of 3 55%
CClutch None---- 0%
GGoodFirms Yes1 of 3Yes1All 70%
TTrustRadius EmptyNoneNone0- 10%
In good shapePartly doneNeeds fixing An illustrative sample. In the report, your profiles sit next to your competitors’ profiles in the same categories.
Collecting reviews

We ask for a review when the client is happy

The best reviews come from clients who just got a result. We build the invitation into your process instead of emailing everyone at once.

  1. Day 0

    Contract signed

    The client hasn’t tried anything yet. The review would be empty.

    Too early
  2. 2-4 weeks

    Up and running

    The product works and the team knows its way around. Good for a short review.

    Good
  3. 1-3 months

    First results

    The client has numbers they can quote on their own. These reviews are the most convincing.

    Best moment
  4. Renewal

    Staying with you

    The client is happy enough to pay again. We ask them to update their review.

    Good

How we invite

  • Through the platforms’ official invitations: G2, Capterra, Clutch
  • An email from the client’s account manager, not a bot
  • We ask for an honest review, not five stars
  • No rewards for a positive rating: that’s against platform rules
  • We don’t write reviews for clients, even with their consent
Why consistency matters

One review a month beats twenty in a week

Buyers and platforms look at the date of the latest reviews. A sudden spike after a long silence looks suspicious, and the platform may send those reviews for extra checks.

New reviews per month, a sample year

20reviews a year

The profile looks abandoned again

  • The last review is seven months old
  • The spike may get flagged for moderation
  • The rating describes last spring’s product
How it’s different

In-house, a paid platform plan or with us

A paid platform plan and working with us don’t rule each other out. Here’s what each option covers.

Goal In-housePaid platform planBuylink
A complete profile with categories and pricing If your marketer has the timeA platform account manager helpsOn every platform that matters
A steady flow of reviews from real clients Usually one-off email blastsThe tools are there, the process isn’tBuilt into your process
Picking platforms for your market and for AI Usually just one platformOnly their own platform3-5 platforms, chosen on data
Tracking comparisons with competitors RarelyWithin one platformEvery month
Badges and spots in platform reports If you have enough reviewsIf you have enough reviewsIf you have enough reviews: the platform calculates them

Premium platform plans make sense once your profile is complete and you can see the directory bringing in clients.

Process

How we work

  1. 1

    Choosing platforms

    We pick the 3-5 directories your buyers see and AI cites.

  2. 2

    Profiles

    We fill in and fix profiles: categories, pricing, features, media.

  3. 3

    Collecting reviews

    We set up invitations to real clients through the platforms’ tools.

  4. 4

    Upkeep

    Replies, updates, category checks.

    monthly report
Options

Start with a free profile check

We quote the work after the check, once we can see how many platforms and fixes are involved.

Step 1

Profile check

Free

We check your profiles on the platforms in your niche and show how you look next to competitors.

  • Up to 5 platforms
  • Profile completeness and categories
  • Review freshness and replies
Check my profiles →
One-time

Profile cleanup

Based on scope

We fill in and fix your profiles on the platforms you choose.

  • Categories, pricing, features, media
  • Copy that matches what buyers search for
  • Review reply templates
Discuss the task →
Recommended

Monthly management

After the check/ mo

For companies that need a steady flow of reviews and an eye on comparisons.

  • Everything in the one-time work
  • A review invitation process
  • Replies to reviews
  • A monthly report
Discuss management →

Only your clients write reviews. We set up the process and keep it running.

To be clear

What we don’t do

Directories check reviews strictly, and fakes can get a whole profile blocked.

  • We don’t write reviews for clients or buy them
  • We don’t promise “Leader” badges or spots in platform reports: the platform calculates those
  • We don’t create profiles or accounts in someone else’s name
  • We don’t hide negative reviews, we reply to them

What we can promise

A complete and accurate profile, a working process for collecting reviews from real clients and regular checks on how you’re being compared.

Check my profiles
Search Presence program

Each service covers one point where buyers choose. Together they put your brand in front of the buyer wherever they compare.

Search Presence AuditA map of where buyers find a competitor instead of youBest-of lists and comparisonsThe roundups and comparisons AI builds its answers fromYouTube searchVideos that rank in search and get cited by AIThe full programEvery point where buyers choose, in one system
FAQ

B2B directories FAQ

Platforms

01Which directories do we actually need?

It depends on the product and the market. SaaS usually starts with G2 and Capterra, agencies and IT services with Clutch and GoodFirms, and enterprise software adds TrustRadius. During the check we look at which directories your buyers see in search and in AI answers.

02Traffic to G2 and Capterra is falling. Why bother?

There really are fewer human visitors, but the platforms are still a source for AI answers: 88% of review-site citations in Google AI answers go to five sites. Buyers see your rating in the AI answer without ever visiting the directory.

03Should we pay for premium directory plans?

Not on day one. Start with a complete free profile and reviews. Paid promotion makes sense once you can see the directory bringing in clients.

Reviews

04How do you collect reviews?

Through the platforms’ official tools: invitations to clients after a deal or an implementation. We help pick the right moment and the wording of the invitation. Clients write the reviews themselves.

05Can a negative review be removed from a directory?

Only if it breaks the platform’s rules: it wasn’t written by a client, contains personal data or is spam. Genuine criticism stays, and you need to reply to it. A good reply often works better than a perfect rating.

06How many reviews do we need?

Enough for your profile to look active next to competitors. Freshness and consistency matter more than one big wave. We give an exact benchmark after checking your categories.

🗂 Free Profile Check

See how you’re compared in directories.

Share your website. We will check your profiles on G2, Capterra, Clutch and industry directories and show what is missing next to competitors.

+500
SaaS / FinTech
iGaming / Affiliate
Where should we reply?
Strictly Confidential & Secure