Product review
[product] review
An honest walkthrough: who the product is for, what it does and what it doesn’t.
Ahrefs, September 2026: YouTube is the most cited site in Google’s AI answers
YouTube search
YouTube SEO: videos buyers and AI actually find
We make reference videos for the queries people use when choosing: reviews, comparisons, how-tos and answers to pre-purchase questions. With a structure and chapters that search engines and AI assistants understand.
~22%Of citations in Google AI answers point to YouTube
+34%Growth of YouTube’s share in six months
4Video formats for buying-decision queries
0Fake views
Where buyers choose now
AI answers with video, not just text
In Google’s AI answers, YouTube is cited more often than any other site. The winners are not popular videos but clear ones: long, structured and with chapters.
How do I set up online booking at a clinic without Excel?
You can connect a CRM with online booking. The video shows the setup step by step: first create the doctors’ schedule, then add the booking widget to your site.
▶Clinic online booking in 15 minutes: step-by-step setup2healthtech-review.com
14:32
Transcript excerpt · 1:45Create a schedule for each doctor: working days, appointment length and breaks.
Clinic online booking in 15 minutes: step-by-step setup
YourProduct · 12K views~22%of citations in Google AI answers point to YouTube, the most cited site
94%of YouTube citations go to long reference videos, while views and likes barely matter
Sources: Ahrefs, top 50 most cited sites in Google AI Overviews (September 2026), OtterlyAI, YouTube AI Citation Study 2026. The example in the mockup is fictional.
What we film
Four formats for buying-decision queries
Comparison
[product] vs [competitor]
A comparison based on real client tasks, not a feature checklist.
How-to
how to [task]
Solving a task step by step. The most common format in AI answers.
Pre-purchase answers
[product] pricing / reviews
Pricing, security, support: everything buyers check before they pay.
Video plan
We start with queries where video is already in the answer
We take buying-decision queries and check whether YouTube, Google and AI answers show videos for them. We film first where video is already winning.
QueryFormatYouTubeGoogleAI answerPriority
how to set up online booking for a clinic
How-to
▶▶▶ First
best CRM for dental practices
Comparison
▶▶▶ First
how to move patient records out of Excel
How-to
▶▶- First
[product] vs [competitor]
Comparison
▶▶- Medium
[product] review
Review
▶-▶ Medium
[product] pricing
Pre-purchase
-▶▶ Medium
[product] patient data security
Pre-purchase
--▶ Later
An illustrative sample. A real plan covers 20-40 queries for your niche and markets.
How we make it
A video AI can quote
Search engines and AI need to understand what every minute of the video is about. That is why structure matters more than editing.
- 1
Title that matches the query
The wording buyers type into search, not an ad slogan.
- 2
Chapters and timestamps
Each chapter answers one question. AI quotes a specific segment, not the whole video.
- 3
Transcript and captions
An accurate transcript so search and AI understand the content.
- 4
Fact-based description
Prices, versions, links to the product and sources.
Who’s on camera
Three ways to film without a studio
You don’t need expensive production. You need someone who knows the answer and a clear video structure.
Your expert
A founder, product lead or support specialist answers a buyer’s question on camera.
- Expert’s time
- 2-3 hours a month
- We handle
- Script, questions, editing
- Viewer trust
- The highest
Screen and voice
A screen recording of the product with a voiceover. The best format for how-tos.
- Expert’s time
- An hour to review
- We handle
- Script, recording, editing
- Viewer trust
- High for how-tos
A creator in your niche
A review on a channel your buyers already watch. Every integration is labeled as paid.
- Expert’s time
- A demo for the creator
- We handle
- Channel selection and brief
- Viewer trust
- Depends on the creator
Report
What we measure every month
Not views for the sake of views, but whether the videos get found for the right queries and bring in clients.
Videos in YouTube top 58 of 12for target queries
Videos in Google results5video block and main results
Citations in AI answers7Google, ChatGPT, Perplexity
Leads from videos14tracked via links in descriptions
Video citations in AI answers by month
Top videos this month
VideoYouTubeAI answerLeads
▶Online booking in 15 minutes#1Cited6
▶Moving your records out of Excel#2Cited4
▶YourProduct vs MedDesk#4Not yet3
A sample report with illustrative numbers. Results depend on your niche and the number of videos.
How it’s different
Production studio, social media agency or YouTube search
A beautiful video and a video people find are two different jobs. Here’s who covers what.
Goal
Production studioSocial media agencyYouTube search with Buylink
Picks topics based on buyer queries
✕Films what you order~Follows a content plan✓Based on search and AI data
Structure for search and AI
✕Visuals come first~Tags and description✓Chapters, transcript, facts
Production quality
✓High~Varies~Good, no studio needed
Tracks citations in AI answers
✕No✕Tracks reach✓Every month
Works with creators in your niche
✕No~Sometimes✓Only with a paid promotion label
If you need a brand video for ads, a studio is the better choice. We make reference videos people look for before they buy.
Process
How we work
- 1
Queries
We find the buying-decision queries where YouTube and AI answers show videos.
- 2
Scripts
We write scripts with chapters and facts and agree them with your team.
- 3
Filming and publishing
We film with your experts or make screen recordings, then optimize them for search.
- 4
Creators in your niche
We arrange reviews with channels in your niche, clearly labeled as paid promotion.
Options
Start with a free YouTube search check
We quote the work after the check, once it’s clear how many videos you need and who will be on camera.
Step 1
YouTube search check
Free
We show the queries where video is already in the answer and who’s there right now.
- 10 buying-decision queries in your niche
- Which videos YouTube, Google and AI show
- What to film first
One-time
Video package
Based on scope
For when you need to cover the most important queries: 4-6 reference videos.
- Scripts with chapters
- Filming or screen recording
- Optimization for search
Recommended
Monthly YouTube search
After the check/ mo
An ongoing video plan, creators in your niche and tracking of AI answers.
- 2-4 videos a month
- Improving videos you already have
- Labeled creator integrations
- A monthly report
We don’t buy views, likes or subscribers. If you already have videos, we’ll start by improving them.
To be clear
What we don’t do
YouTube and AI quickly tell fake engagement from real viewer interest.
- We don’t buy views, likes or comments
- We don’t place hidden ads with creators: only with a paid promotion label
- We don’t promise that a specific video will appear in an AI answer
- We don’t make promo videos in place of reference ones
What we can promise
Videos for real buying-decision queries, a structure search and AI understand, and a report on which videos get found, where they are cited and what to film next.
Check YouTube searchYouTube search FAQ
Why do it
01Do we need YouTube if we’re B2B?
Yes, especially if the product is complex. Buyers look for reviews and how-tos before purchasing, and Google’s AI answers cite YouTube more than any other site. In B2B, what matters is not millions of views but videos for specific buying-decision queries.
02How many views does a video need for AI to cite it?
Studies from 2026 found no meaningful link between views and citations. AI picks long reference videos with a clear structure and chapters.
03How is this different from running a channel?
We don’t run a channel to chase subscribers. We make videos for the queries buyers use to choose a vendor and optimize them so search and AI can find them.
Format
04Who appears in the videos?
Your own experts work best: the founder, a product lead, a support specialist. If filming people isn’t an option, we make screen recordings with a voiceover.
05Do you work with creators?
Yes, with channels in your niche. Every integration is labeled as paid promotion, following YouTube rules and advertising laws.
06How are results measured?
Video rankings for target queries in YouTube and Google, appearances in AI answers, site visits and leads. Reported monthly.
Timing and practicalities
07When will we see the first results?
For narrow buying-decision queries, a video can climb in YouTube search within the first weeks after publishing: there’s less competition there than in Google. Showing up in AI answers takes longer and depends on the niche, so we track it every month. We don’t promise an exact timeline upfront.
08Can we use videos we already have?
Yes, and it’s often the most cost-effective place to start. We retitle videos around the query and add chapters, an accurate transcript and a fact-based description. That costs far less than a new shoot.
09Do we need a channel with lots of subscribers?
No. For search and AI, what matters is whether the video answers the query, not how big the channel is. A company channel can start from zero, and some videos can go out on creators’ channels in your niche, labeled as paid promotion.
10What language should we film in for the US and Europe?
The market’s language: English for the US and UK, German for Germany. If your expert isn’t fluent, we make screen-recorded videos with a professional voiceover and accurate captions.
11Will YouTube Shorts help?
Shorts bring reach, but long reference videos win more often in buying-decision searches and AI answers. So the plan is built on full-length videos, and we cut Shorts from them for reach.
▶️ Free YouTube Search Check
See which videos you need.
Share your website or channel. We will check which videos YouTube and AI answers show for your buying-decision queries and what to film first.
+500
SaaS / FinTech
iGaming / Affiliate
iGaming / Affiliate