Negativity next to the brand
Critical material stands next to the official website.
The risk gets noticed before the valueReputation management for business
Online Reputation Management
We help clients trust your brand
We check what people see in Google, reviews and independent sources. We find the weak spots and show what to fix first.
In business since 2019
56 companies work with us in 2026
Free audit before the call
3-5 risk signals by the first call
US / EU / Global markets
Transparent reports
Before the purchase
What keeps the client from trusting your brand
Four signals that make the client postpone the choice.
Trust loss mapAll the important reasons on one screen
An active crisis? Discuss with the team →
Few fresh confirmations
Profiles are not updated, and replies come late.
The client gets no confidenceThe data diverges
Contacts and descriptions do not match across platforms.
The brand looks unreliableThe reply comes late
No monitoring and no pre-agreed rules.
An incident turns into a crisis
The client's decision
To trust?
Any signal lowers confidence
Recognized at least one signal?Before the call we check open sources and show the main risk.
Request a free audit
Measurable results in search and Trustpilot
Published cases with concrete data on rankings and targeted traffic
Medical · USA↗
70+targeted visits per month according to the published case
The brand took Top 1 and Top 2 for branded queries
The Trustpilot page secured rankings for 24 keywords, 9 of them branded.
Period: March - May 2026Starting point: 0 visits24 keywords
View the case →
Google Australia↗
2.5×organic traffic growth to the review page according to the published case
Top 1 and Top 2 in the branded results of Google Australia
Traffic to the Trustpilot page grew from 422 visits in January to 1,000+ visits by March 21.
Period: January - April 2026Starting point: 422 visitsChannels: SERM + Trustpilot
View the case →
iGaming · several markets↗
≈4,000targeted visits per month according to the published case
The review page became a standalone entry point from search
From zero visibility the Trustpilot page grew to roughly 4,000 organic visits per month.
Start: February 2026Starting point: 0 visitsResult: April 2026
View the case →
NDA: part of the data is hidden to protect the projects.
Reviews of ORM projects
What clients say about the reputation work
Two reviews of specific tasks in Google: the initial problem, the timeline, the ranking change and an honest assessment of the process.
Open the full review ↗
Google · ORM · B2B
Top 10 → page 3two problem pages in 3.5 months
Two negative pages left the Top 10
According to the author, after 3.5 months both problem pages were on the third page of Google. The Top 10 was taken by official resources, directories and neutral reviews.
Specifically notedA realistic timeline, a clear plan, reports every two weeks, convenient communication and no hidden extra charges.
TrustpilotUnprompted reviewSummary of the review
Open the full review ↗
iGaming · ORM · EU
#3 → #14the problem thread's position in 8 weeks
The negative thread moved to the second page
The author writes that the first changes appeared in week five. By week eight the problem URL dropped from position #3 to position #14, and the technical task was completed within the agreed scope.
Why 4 out of 5The client confirmed the result but noted they would prefer a live dashboard instead of reporting in Google Sheets.
TrustpilotUnprompted reviewSummary of the review
Source: provided screenshots of Trustpilot reviews. The cards give a short summary; the full original text opens on click.
Free audit before the call
Before the call we find where the brand loses trust
We study open sources and come to the meeting with concrete observations, a priority and a next step.
- 15-20
- minutes of preparation
- 3-5
- risk signals
- 1
- main priority
- 1
- next step
- InputsThe website and the problem
- CheckSearch, reviews, profiles and AI
- ConversationFindings, the priority and the next step
A fragment of the breakdown on the call
From signal to decision
4 signals→1 priority→1 step
[Brand] reviews⌕
brand.example
The company's official website
Information about the brand, services and contacts.
forum.•••/topic/[brand]-review
Reviews of [Brand]: client experience
A third-party page sits in the Top 10 and shapes the first impression.
3 more signalsexample
- Trustpilot · reviewsFresh criticism stays without a replyAttention
- Google Business · profileContacts and description do not match the websiteAttention
- ChatGPT / Perplexity · AIThe answer relies on an outdated sourceTo check
Main prioritySynchronize the facts across all key sources
Next stepUpdate 2 sources and set the rule for replying to criticism
On the real call we show the pages and open sources of your brand. A written report is not included in the free audit.
Request a free audit
No payment and no obligations. Access to internal systems is not needed.
The goal of the work
A consistent picture of the brand
We check search, reviews and profiles so that they confirm each other and help the client trust the company.
Scattered signals
Negativity sets the first impression, reviews stay without replies, and the facts diverge.
A managed reputation
Up-to-date data, timely replies and consistent external sources.
First we check the impact of reputation, then we propose a plan.
What we take on
Everything that affects trust in the brand before the purchase
We work with four connected zones. Priorities and scope are defined after the free audit and a conversation with your team.
4 directions
One system of trust. Search, reviews, external sources and control work by a common plan.
-
Search and SERM
We check branded queries, negativity and the dynamics of the results.
What changesWe strengthen the pages the client can trust.More about SERM -
Reviews and ratings
We set up the platforms, the collection of real reviews, replies and official appeals.
What changesFeedback becomes regular and manageable.More about Trustpilot -
Profiles and external sources
We update profiles, cases, publications, directories and key facts.
What changesExternal sources confirm one picture of the brand. -
Monitoring and crisis response
We track new signals, set priorities and agree on the team's response.
What changesLess time passes between the appearance of a risk and the response.
How we startA free audit and a call. Then you choose targeted work, systematic support or the crisis format. Continuing is not obligatory.
How the work is structured
A clear process, without gray methods
You know what we check, what we are doing now and which decisions remain with the platforms.
Four sequential steps
01
We record the starting situationWe collect the queries, platforms, reviews, profiles and facts the client sees.
02
We set the prioritiesWe separate urgent risks from tasks that can be solved gradually.
03
We agree on and execute the planWe define the actions, timelines and owners on the Buylink.pro and client sides.
04
We show the changesWe compare the situation with the starting point and form the next task list.
Rules that protect the brand
✓
Only real clients and factsWe do not sell fake reviews and do not use invented accounts.
!
No promises to remove any criticismThe decision is made by the platform, Google or the owner of the external resource.
✓
Sensitive actions are approvedReplies, support appeals and public communications go through an established process.
✓
ConfidentialityWe restrict access and sign an NDA when needed.
A sustainable reputation sometimes requires changes not only online but also in the real client experience. We openly show such causes.
What we show in the reporting
The composition of the Top 10 for branded queries
Rating and freshness of reviews
Response speed
Open, closed and controlled risks
The team
Your brand is handled by people who answer for the result
You know who runs the communication and who to contact about the project. You can meet the team even before the work starts.
Cost
How much does online reputation management cost
The starting point is transparent: you see the ranges before the first call. The exact scope is fixed after the audit.
We show 3-5 specific risk or growth points in open sources before any payment.
When the scope is not obvious: a full review of platforms, queries and risks with a work plan. The monthly retainer is shaped after it.
Ongoing management of reviews, responses, ratings and SERM across the platforms your clients check before buying.
| What is included | Free audit | Audit and strategy $300 | Comprehensive from $1,500/mo |
|---|---|---|---|
| Review of 3-5 risk signals from open sources | ✓ | ✓ | ✓ |
| Full map of platforms, queries and risks | - | ✓ | ✓ |
| Work plan with priorities and timelines | - | ✓ | ✓ |
| Reviews and public replies management | - | - | ✓ |
| SERM: strengthening the pages clients trust | - | - | ✓ |
| Risk monitoring and reporting | - | - | ✓every 2 weeks |
| Format and duration | 1 call | 5-7 days | from 3 months |
A complex crisis, several GEOs or a large number of platforms - individual estimate after the audit. Work across several markets starts from $2,500 per month. We do not promise to remove any specific content: those decisions stay with the platforms.
⭐ ORM & SERM
Reputation Audit.
Share your brand details, and we will craft a strategy to generate positive reviews and suppress negativity.
+500
SaaS / FinTech
iGaming / Affiliate
iGaming / Affiliate
Short answers
What is important to know before the start
About the free audit, the call between the teams, the limitations and the work formats.
What is included in the free audit?
You send us the website, the main problem and the important links. Before the call, a specialist spends 15-20 minutes checking open sources. At the meeting we show 3-5 risk signals, problem pages or platforms, one main priority and the recommended next step. This is a preliminary diagnosis, not a full written ORM report.
Is it really free?
Yes. The preliminary audit and the first call require no payment and do not oblige you to anything. Access to internal systems is not needed at this stage.
What happens after the request?
A specialist studies the provided context and open sources, then we contact you and agree on a convenient time for a video call between the teams.
What will I get as a result?
On the call we show the main observations, outline the priority risks and discuss a reasonable next step for the business. After that, you decide for yourself whether further work is needed.
How much does online reputation management cost?
Focused work on one platform or one problem starts from $1,500 per month; work across several markets starts from $2,500 per month. A one-time deep audit with strategy costs $300. The initial review is free: before the call we show 3-5 specific risks found in open sources.
What does the price depend on?
On the number of markets and languages, the number of platforms, the volume of negativity and whether ongoing monitoring is needed. After the free audit we name the exact amount and fix the scope of work, with no hidden extra charges.
Is there a minimum engagement period?
Sustainable changes in search and ratings take 60-90 days and more, so we plan comprehensive work from 3 months. One-off tasks such as an audit, profile setup or replying to reviews can be ordered without long commitments.
What data and access are needed?
The website or brand name, the priority countries and languages, a short description of the problem and the important links are enough. Access to internal systems is not needed for the free audit.
Do you buy or publish reviews in bulk?
No. We do not use fake accounts. Instead, we set up a process that helps real clients share their experience within the rules of the platforms.
Can you remove any negative review?
No. The decision is made by the platform or the resource owner. We check the material for rule violations, prepare evidence and use official procedures. Justified criticism has to be handled correctly.
When will the first changes appear?
The timing of the first changes depends on the chosen actions. Work with search and a sustainable external reputation usually takes several months. We discuss a realistic timeline after the free audit.
Is confidentiality maintained?
Yes. When needed, we sign an NDA, restrict access to materials and define in advance which actions require the client's approval.
What is online reputation management (ORM)?
It is systematic work with what a potential client sees about the company before the purchase: search results, reviews, ratings, profiles, media and public replies.
How is ORM different from SERM?
SERM works primarily with reputation in search results. ORM is broader: it includes search, review platforms, profiles, feedback, replies, external confirmations and constant risk tracking.
Can we start with Trustpilot or SERM only?
Yes. If the free audit shows one priority platform, you can start with targeted work without launching the full program.
Discuss the problem already on the first call
Leave the website and briefly describe the situation. A specialist looks through open sources in advance, and then we agree on a convenient time for a conversation between the teams.