70+ days | Investments: $980 | Removed 20 irrelevant reviews | Rating 1.6 → 2.4 | White-hat moderation
How Buylink.pro cleaned an online casino profile from someone else's negativity, proved an identification error to Trustpilot moderators, and closed a critical vulnerability in the player acquisition funnel, proving that legal ORM is insurance for the entire marketing budget.
Client and problem: Why is conversion falling?
Inputs:
- Niche: iGaming.
- Region: EU.
- Period: July - September 2026.
- Result: Official removal of 20 commissioned reviews and restoration of the rating (from 1.6 to 2.4).
Situation: The project actively attracts targeted traffic. Players go to the website, get acquainted with the platform, but at the stage of registration and making the first deposit, deals massively fall through. The reason is classic: before trusting the platform with money, users go to Google to check reviews.
What the problem was: During the profile audit, we revealed that the 1.6 rating was formed not by the client's target audience. A brand confusion typical for iGaming occurred. An unlicensed offshore crypto project with a consonant name closed on the market. Its defrauded users went to look for justice on Google and by mistake began to massively attack the Trustpilot profile of our client. As a result, the page of a reliable casino was covered with dozens of 1-star reviews with complaints about stolen crypto and non-payments. This alien, irrelevant negativity destroyed conversion and cost the client tens of lost registrations daily.
How Buylink.pro developed a strategy
We abandoned the tactic of artificial overlapping of negativity and did not compensate for the drop in conversion by purchasing new expensive traffic. The solution architecture was based exclusively on legal brand protection tools in strict accordance with the platform's rules:
- Deep content audit: We conducted a segmentation of reviews and formed an evidence base. It clearly confirmed that the entire array of critical negativity describes incidents of a third-party platform (cryptocurrency theft, non-payments), which technically and legally could not have happened on our client's licensed project.
- Development of a Legal scenario: Instead of mass sending of template complaints, we prepared targeted, reasoned requests for the Trustpilot moderation service. The defense was built on a specific point of the platform's rules: "About a different business".
What was done in 70+ days
At the start, the profile was under threat: the 1.6 rating scared off any incoming traffic. The work was built according to the official Flagging protocol to act strictly within the legal framework of Trustpilot.
- Period of work: 70+ days (17.07.2026 - 28.09.2026).
- Volume: 20 critical irrelevant reviews were identified and taken into work.
- Disputing process: On behalf of the official representative of the company, we initiated a check of every suspicious comment through the Trustpilot administrative panel.
- Moderation: Every irrelevant review was precisely tagged indicating the reason "About a different business". We accompanied the verification process until the Trustpilot moderators confirmed the error and removed someone else's negativity from the client's page.
- Result: During the campaign, 20 erroneous reviews were successfully removed. Thanks to the cleaning of the profile from the toxic array of "ones", the company's rating instantly and absolutely organically grew from 1.6 to 2.4.
Impact on the sales funnel
We cleaned the brand from someone else's negativity and restored the normal operation of the acquisition funnel.
- Brand protection: The search results are cleared of associations with the scam project and non-payments.
- Removal of barriers: Players are no longer scared off by irrelevant complaints about stolen cryptocurrency, the focus is shifted to the iGaming product.
- Conversion growth: The elimination of the toxic background on Trustpilot returned a sense of security to users, which instantly reflected on the growth of successful registrations and deposits.
Project economics and ROI
The case study shows its real value when evaluating the cost of inaction and the cost of the solution:
- Investments in reputation cleaning: $980.
- Removal: $49 for one legally disputed and removed fake review.
- Cost of Inaction: With a 1.6 rating, the company daily lost tens of leads ready for a deposit. With a stably high CPA in the casino niche, burning the advertising budget due to the negativity of a third-party scam project is a critical vulnerability threatening the profitability of all marketing.
- Business result: The $980 investment became a reliable tool for protecting the marketing budget. By eliminating the false negativity, we closed the leakage of leads at the counterparty verification stage. The client restored the planned cost of player acquisition.
For whom negativity removal works best
- For whom it is ideal: iGaming, Crypto, FinTech, E-commerce, complex services. Companies that have fallen victim to brand confusion, competitor attacks, or mass irrelevant hate that violates the platform's rules.
- When we DO NOT recommend this channel: If the negativity is 100% constructive and related to real, systemic problems of your product. In this case, moderators will not remove reviews, and the focus needs to be shifted to working with customer service and collecting new, positive feedback.
Evaluate the real losses of your funnel at the review verification stage
If you invest huge budgets in attracting traffic, but users regularly drop off at the registration stage - the problem may not be in the product. You are simply losing them due to someone else's negativity or unscrupulous competitors in search results.
Leave a request for an audit and get a Trustpilot Legal Map for your business.
As part of the audit we will:
- Deeply analyze your current Trustpilot profile and the link profile of the reviews.
- Identify the entire array of negativity violating the platform's rules (fakes, other people's brands, insults).
- Form a step-by-step roadmap for the official disputing and removal of irrelevant reviews.
- Calculate the exact unit economics and the budget of the campaign to clean your reputation.
