Betting in Slovenia: How a Trustpilot page became a separate traffic source and grew to 1.5K organic visits per month

Introductory Data

Client: Betting project, oriented towards the Slovenian market.
Task: Transform Trustpilot profile from a passive card with reviews into an active SEO asset, bringing non-branded traffic.
Result: Organic traffic in Slovenia grew to 1.5K (+497) in 6 months. Pool of queries expanded: Branded 117 (+26) and Non-branded 41 (+16). The page became an independent entry point in SERP.

Client Description and Problems

In the betting niche, Trustpilot is often perceived as a “necessary evil” – a place where you just need to cover up the negativity. However, for the Slovenian market (GEO: Slovenia), it was identified.

Situation BEFORE:

• SEO-stagnation: The Trustpilot page existed formally. It appeared in search only for the direct query “Brand name + reviews,” providing no profit on related topics.
• Lack of thematic weight: The profile had no relevant content in the Slovenian language that could “catch” wider search queries.
• Low level of trust: An empty review feed in the highly competitive betting niche is a direct signal to the user to go to competitors with a “warmed up” reputation.
• SERP problem: Search results were occupied only by direct competitors and aggregators, while Trustpilot’s potential as an authoritative domain (DA) was not utilized.

Set Tasks

1. Scale visibility: Go beyond branded queries and start ranking for thematic keywords.
2. Ensure GEO-relevance: Fully localize the profile for Slovenia (language, style, accents).
3. Create a “clean” background: Form a review feed that looks safe and expert.
4. Achieve growth in Ahrefs metrics: Increase the number of organic keywords and the total volume of traffic to the page.

Solution and Process

The Buylink.pro team developed an “SEO-reputation” strategy, where each review serves not only for trust but also for expanding the semantic cloud of the page.

Stage 1: Localization and GEO setup

We abandoned universal English texts. Work was conducted strictly in the Slovenian language taking into account local betting specifics (terminology, popular events).

The profile was packaged as an expert resource on betting in this region.

Stage 2: “Anti-Pattern” content strategy

The main problem of many ORM agencies is identical reviews. We implemented a system of variability:

• Variety of structures: Each review had its own order of facts (one started with payouts, another with the line of events, the third with the app’s performance).
• Human Style: We removed repetitive “bureaucratisms.” Different introductory phrases and a live, conversational style were used.
• Balance of 4 and 5 stars: To prevent the profile from looking “sterile,” we maintained a proportion. About a third of the reviews are solid 4★. This adds realism: users see that the service is live, it has small nuances, but it is reliable.

Stage 3: Technical rhythm maintenance

No “dumps” of 20 reviews per day. We set up stable publication of 4–5 reviews per week. This allowed Trustpilot and Google algorithms to systematically index changes, gradually increasing the authority of the page in the Slovenian segment.

Results

Over half a year of work, the Trustpilot page made a qualitative jump, turning from a “placeholder” into a lead generator.

Figures (Ahrefs data for 6 months):

• Organic traffic (Slovenia): Grew to 1.5K visits per month.
• Growth dynamics: Net increase was +497.
• Semantic expansion:
  • Branded: 117 queries (+26 new).
  • Non-branded: 41 queries (+16 new) – this is the most important indicator confirming entry into the top for the general betting topic.

Impact on business: The page began to “catch” not only those who already know the brand but also those looking for information on the topic as a whole. In betting, this means a reduction in cost per acquisition (CPA), as Trustpilot has a colossal level of trust with search engines. The profile looks as clean as possible: 5★ and 4★ ratings dominate, there are no low ratings, conflict history is absent.

Brand Representative Review

“We expected Buylink.pro to simply tidy up our reviews, but we received a full-fledged SEO traffic channel. Seeing our Trustpilot profile rank for non-branded queries in Slovenia is a great result. Now it’s not just a page with ratings, but a full-fledged asset that brings players to us.”

Do you want your Trustpilot to bring traffic instead of just hanging in search?

In high-competition niches such as betting and gambling, every entry point into SERP matters. We at Buylink.pro know how to make authoritative platforms work for your SEO.

Get a free audit of your reputation and find out the potential of your profile!