Crypto-Casino Case: How SERM-promotion of Trustpilot brought the brand to the TOP and increased traffic by 3 times in 8 months

Input data

Client: A large cryptocurrency casino (the world’s first project on the decentralized EOS protocol).
Task: August 2025. With a current traffic of 16800 hosts, the project hit the “barrier of the first deposit”. Users actively searched for reviews, but the absence of a managed positive profile in the TOP-10 cut the conversion.
Result: A surge to 45000 – 50000 unique visits per day by April 2026. Conversion to registration grew by 27%.

Description of the problem

The crypto-gambling niche is a territory of ultra-high distrust. Users are searching not only for “where to play”, but also “whether they will pay out my winnings”.

Situation BEFORE:

• “Grey zone” in the search results: For the queries “[Brand Name] reviews” or “[Brand Name] legit”, Google produced random forums and old reviews. This created an effect of uncertainty.
• Loss of leads at the finish: Marketing brought the user to the site, but he left to “google reviews” and did not return.
• Reputational ceiling: Without “social proof” (Social Proof), the growth of brand traffic stopped at the mark of 16k.

Set tasks

1. Capture of the TOP-10 for reputational intents: Make the Trustpilot page the main “face” of the brand in the search.
2. Increase in conversion (CR): Use the Trustpilot rating as a persuader-layer in the sales funnel.
3. Synergy of SERM and SEO: Use the weight of Trustpilot to pull up non-branded queries (Betting/Casino).
4. Breakthrough of the plateau: Reach the figures of 40k+ daily due to increased trust from Google.

Solution and Process

The Buylink.pro team applied a comprehensive strategy of capturing the search results through authoritative third-party platforms.

Stage 1: Occupation of the TOP-10 (SERM-capture)

We optimized the Trustpilot page so that Google considered it relevant not only to the brand, but also to the queries “safe crypto casino” and “best kyc-free betting”. Thanks to the colossal Trust Flow of the Trustpilot domain itself, the page quickly soared to position No. 1 right under the main site.

Stage 2: Semantic ORM (Management of meanings)

Instead of empty odes of praise, we established a flow of native reviews emphasizing the “killer features” of the project:

• Instant Payouts: Speed of payouts in cryptocurrency.
• KYC-free: Complete anonymity without verification.
• Decentralized transparency: Honesty confirmed by the blockchain. This turned reviews into a marketing tool that closes the pains of the target audience.

Stage 3: SEO-boosting of a third-party resource

We applied a non-standard move: we started pouring Natural Links and Tier-2 links not to the main domain, but to the Trustpilot page. This glued it “dead” to the top of the search results and gave Google a signal: “They are talking about this brand on all authoritative platforms”.

Results

The dynamics of the project over the period August 2025 – April 2026 became exemplary for the iGaming industry.

Figures and facts:

• Traffic: Stable growth from 16825 to a peak of 50000 hosts per day.
• Conversion: Thanks to a “certificate of trust” in the form of 4.5★ on the first search screen, conversion from a click to the first deposit grew by 30%.
• Domino effect: The growth of brand trust pulled up the general categories. Google began to rank the site higher for non-branded queries, seeing a high CTR and user loyalty.

Review of the company representative

“We thought that SEO is only links to our site. Buylink.pro showed that in the crypto-niche SEO is the management of the entire first page of search results. When we took TOP-1 for the query “reviews”, our costs for attracting a player (CPA) fell, and trust grew to the skies. 50k daily is a result that we were afraid to dream of a year ago.”

Is your project stuck in place, and users leave for competitors after searching for reviews?

In gambling and crypto-projects, reputation in Google is your money. We at Buylink.pro do not just clean up negativity, we make the search engine results page work for your sales.

Order a SERM-audit and capture your TOP-10 already now!