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Alexandr Movchan

Founder and CEO, Buylink.pro

Alexandr Movchan

Founder and CEO of Buylink.pro. Leads market research and reputation and search presence projects for iGaming, B2B and SaaS.

Articles by the author

How to Respond to Negative Reviews: A Data Study of 2,799 Brands and 1,632 Real Replies
Reputation
October 14, 2026 15 min

How to Respond to Negative Reviews: A Data Study of 2,799 Brands and 1,632 Real Replies

71% of brands with negative reviews have never replied to a single one. On large profiles, brands that reply to…

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Negative Reddit Thread Ranking for Your Brand on Google: How to Remove It or Push It Down
Reputation
September 26, 2026 9 min

Negative Reddit Thread Ranking for Your Brand on Google: How to Remove It or Push It Down

You google your company name and see a Reddit thread on page one: "Has anyone used [brand]? Looks like a…

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How to Remove Negative Google Autocomplete Suggestions About Your Brand ("scam", "fraud", "complaints")
Reputation
September 26, 2026 10 min

How to Remove Negative Google Autocomplete Suggestions About Your Brand ("scam", "fraud", "complaints")

Someone hears about your company, opens Google and starts typing the name. Before they press Enter, the box suggests "brand…

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Who owns your brand: what a player sees before depositing. A study of 1,595 UK casinos, bookmakers and hybrids
Research
September 7, 2026 32 min

Who owns your brand: what a player sees before depositing. A study of 1,595 UK casinos, bookmakers and hybrids

We measured branded search results, reviews and Reddit for all 1,595 UK casinos, bookmakers and hybrid operators and priced what…

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